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Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.

Renault settles on Lotus, to take 65-percent stake in F1 team

Renault's coquettish moves toward becoming a constructor again have been news all season. The expected maneuver, should Renault say "Oui" to such, was for the French carmaker to repurchase the Lotus team - the team it sold at the end of 2010 to Genii Capital. Then last week we got the surprise news that Renault had been talking to Force India about taking a majority stake, but that information came with the context that Renault had discussions with several teams about such a move. Autosport reports that Renault has finally decided to get back together with Lotus, taking a stake worth up to 65 percent for 65 million pounds. The deciding factor was said to be the facilities that Lotus has available compared to Force India, including the Enstone factory formerly owned by Renault, plus a computational fluid dynamics program, driver-in-the-loop simulator, and a 60-percent-scale wind tunnel. The final shareholding stake will be split between Gerard Lopez at 25 percent and Renault ambassador Alain Prost at 10 percent. Renault will make a 7.5-million-pound payment immediately, completing the acquisition by paying 5.75-million-pounds per year for the next ten years. On top of that, Renault will invest a budget commensurate with those of Mercedes-AMG Petronas and Infiniti Red Bull Racing. The carmaker's board and CEO Carlos Ghosn have approved the deal, it is up to Lotus shareholders to agree to everything by Monday, when Autosport says the papers will be signed. The deal puts team drivers and the Red Bull engine supply in question. It should be expected for Romain Grosjean to remain, but keeping Pastor Maldonado is not a certainty. As for engines, Red Bull's engine supply contract states it must be Renault's priority, so Renault could stick with the Mercedes power unit Lotus currently uses for one more year, or help Red Bull get in bed with Mercedes. We should know more next week. Related Video:

Lotus CUV sets sights on Macan

The idea of a minimalist sportscar brand like Lotus actually building a crossover, as opposed to its APX concept, is still a bit hard to comprehend. But survival in the modern automotive landscape isn't easy, and a higher-volume model could do a lot to keep the lights on. Hot off the debut of the feather-light 3-Eleven at the Goodwood Festival of Speed, company CEO Jean-Marc Gales is now divulging some more details about the future model. At the moment, Lotus plans to launch the crossover in 2019, and the company has some rather specific targets in mind. "We want to get SUVs to be light and fast. The nearest rival will be the Porsche Macan – but ours will be better," Gales said to Auto Express. Rumors suggest the use of aluminum and composites with the goal for a weight as much as 400-500 pounds less than Porsche's smaller CUV. The model will be exclusive to the Chinese market at launch. While the Lotus crossover is under serious planning, actual development isn't underway yet. According to Auto Express, the company and its Chinese joint venture partner are still waiting for a license to build cars there. Once that comes, they intend to kick things into high gear. Gales also suggested that a Toyota-sourced powertrain, possibly a hybrid, was in the cards.