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Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

Lotus says the electric Evija is a trailblazer that will influence future cars

Lotus, a company known for making nimble sports cars, is stepping outside of its comfort zone to develop a 2,000-horsepower electric hypercar named Evija. Battery technology is heavy, so the limited-edition coupe won't be a featherweight like the Elise, but the firm's chief engineer told Autoblog it will be imbued with Lotus-ness. Keeping weight in check is easier said than done when you're dealing with four individual electric motors and a 70-kilowatt-hour lithium-ion battery pack. Matt Windle, the man in charge of the company's research and development department, explained the widespread use of composite materials like carbon fiber helps offset the mass. He cited clever packaging as another weight-saving measure. The part the steering column is mounted to is also used as a ducting for the HVAC system, for example. "We try to combine many requirements into one part to keep the weight down," Windle said. All told, the Evija (pictured) tips the scale at about 3,700 pounds. That's remarkably light for an electric hypercar, but it's heavier than any Lotus model in recent memory. And yet, Windle assured us it will still feel like a Lotus behind the wheel. That's partly because the battery pack is where the four- or six-cylinder would be in a mid-engined car rather than directly under the passenger compartment. This configuration gives the two passengers the impression of being wrapped in the cockpit while lowering the center of gravity. "We have the ability to deliver the driving dynamics and the performance that customers expect from a Lotus. It's the same dynamic setup, but with a different propulsion system," Windle pointed out. Lotus will initially cap Evija production at 130 examples, so there likely won't be enough units to fill demand, but that's par for the course when it comes to halo models. The numerous lessons learned from the project will trickle down into other models in the coming years, however, and the company has several products in the pipeline. "People do not understand that Lotus is still going. We want them to know we're still here, that we can still innovate," Windle said. "[The Evija] is not just a standalone product. The design language and the content that's in the car will give us direction as we shape future products that are coming. You'll see it as a trailblazer."

Lotus reveals Exige 360 Cup, limited to 50 cars

After over a decade on the market, Lotus keeps finding ways to sharpen the already razor-like Exige, and for the new 360 Cup the company incorporates even more improvements for the venerable sportscar. Chief among the upgrades is freer flowing induction and an improved exhaust to take the supercharged 3.5-liter V6 to 355 horsepower, a 10-hp improvement over the standard V6 Cup. In a vehicle weighing just 2,491 pounds, that should be plenty, and the Brits promise the engine sounds better too. On the outside, these Exiges, which are limited to 50 copies, wear new lightweight pieces for the front access panel and louvered rear tailgate. The rest of the body uses the V6 Cup's aero package that produces 93 pounds of downforce at 100 miles per hour. Improved brake discs are hidden behind Motorsport Red wheels, and each car comes with a numbered build plate. They're eligible to race in the Lotus Cup series, and for those really wanting to hit the track, the options include adjustable anti-roll bars, Ohlins dampers, a fire extinguisher, electrical cut-off, FIA carbon seats, air conditioning, and a removable steering wheel. Lotus is returning to the US market with the Evora 400 in December and plans to bring back the Elise in 2020. You need to be in Europe to get one of these Exiges, though. Prices in the UK start at 62,995 pounds ($98,558), including a 20 percent tax. THE LOTUS EXIGE 360 CUP 14/08/15 Limited edition - 1 of 50 - Exige V6 Cup Increase in power of 10 PS New lightweight louvered tailgate and front access panel Lotus Motorsport redefines the Exige V6 Cup with the introduction of the Exige 360 Cup. New lightweight panels and an increase in power mean the Lotus Motorsport Cup model continues to provide a benchmark in handling and performance. The Exige 360 Cup bespoke styling signals an evolution in design, with an option of four colours (Metallic White, Metallic Grey, Metallic Black and Metallic Silver) and stealth matt black roof, front access panel and louvered tailgate. This design is a limited edition run of 50 vehicles and each of these special Exige 360 Cup cars will receive a numbered Lotus Motorsport build plate. This new model boasts an increase in power of 10 PS with freer flowing induction and a sports exhaust system, which combined with a low vehicle weight of 1130 kg gives an incredibly pure driving experience on road and track. The powertrain updates also give the Exige 360 Cup a sportier soundtrack to enhance the driving experience.