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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Renault considers fielding its own F1 team again

Renault has a long history in Formula One, but while it successfully ran its own team until 2010, these days it participates only as an engine supplier – and just to the two Red Bull teams. That could be changing in the near future, though, as the latest reports indicate that the French automaker is considering fielding its own team once again. According to Autosport, the company has ruled out starting its own team again from scratch, but it is weighing the possibility of buying an existing team. The last time it competed was when it took over the championship-winning Benetton team in 2002, building it back up to win back-to-back world titles in 2005 and 2006. It subsequently dropped in form until Renault sold the team in 2011 to Genii Capital, which has run it under the Lotus banner ever since. The Lotus team continued using Renault engines with limited success until this season when it switched to Mercedes. With Caterham now gone from the grid, that leaves Renault with only one customer: Red Bull, which runs both the Red Bull Racing and Scuderia Toro Rosso teams under Renault power. It's a situation in which the French company apparently doesn't particularly revel, leading it to consider buying a team again and running it in-house. Considering the difficulty the Lotus team it once owned has encountered lately, reacquiring its old operation could prove the most logical step for Renault, but of course that doesn't mean that's what it will ultimately do. It could continue strengthening ties with Red Bull until it acquires a large portion of it (or Toro Rosso) – something which Audi is said to be eying as well. Or it could look to another team altogether. Mercedes, McLaren, Ferrari and Williams may not be up for sale, but we could easily see Renault taking over cash-strapped Force India or Sauber, or even pouring its resources into getting Caterham or Manor/Marussia back up to speed and whipping it into winning form. News Source: AutosportImage Credit: Franck Robichon/AP/Pool Motorsports Lotus Renault F1

Renault paid GBP1 to buy back its F1 team

Running a Formula One team is anything but cheap and straightforward, but it didn't cost Renault much to reacquire the Lotus team from Genii Capital. In fact, according to the latest reports, the French automaker paid just GBP1 – less than a buck fifty – for the privilege. Still, the process was deeply complicated. The reason Renault was able to get it so cheap is because the team was deeply in debt, part of which Renault will now assume. Less than a year ago, the team was said to be nearly $200 million in the red, and just a few months ago Renault came to its rescue to pay a $4 million tax bill to the British government. Under the terms of the new deal, Renault will assume the debt that the team's previous owners had accrued, but will be spared the nearly $150 million which its stakeholders loaned to the team. The history of the outfit based in Enstone dates back to 1981 when it was founded as Toleman Motorsport. French fashion giant Benetton bought the team in 1985, which in turn sold it to Renault in 2000. A decade later, after two world championship titles, Renault began stepping back its involvement in the team and gradually transferred ownership to investment firm Genii Capital, which has run it ever since under the Lotus name that it secured from the automaker under contract until 2017. Unable to fund a competitive team, Genii has now sold the team back to Renault, but the financial intricacies of the deal are far from straightforward. To start with, Genii and its subsidiary Gravity Motorsports (the team's parent company) didn't hold all the shares in the operation, so it bought back over 6 million shares from Whiterock Alliance to add to its own 60 million shares. The vast majority of those shares were then transferred (for that princely sum of GBP1) to Gringy (UK) Ltd, the shell company that technically owned the team in its Benetton days. Gringy (a wholly owned subsidiary of Renault) will hold a 90-percent stake in the team, with the last 10 percent remaining in Genii's hands and those of its investors. In the process, the outfit will now rejoin the likes of Ferrari and Mercedes among the F1 teams developing their own powertrains. Related Video: News Source: Motorsport.comImage Credit: Dimitar Dilkoff/AFP/Getty Earnings/Financials Motorsports Lotus Renault F1 genii capital