Lotus Evora 2+2 on 2040-cars

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Lotus Advanced Performance division wants to make your dreams come true

Lotus took a big step in its quest to position itself as a British alternative to Porsche by launching a division called Advanced Performance. Run by a former Aston Martin executive, Lotus Advanced Performance will design and build one-off and few-off models, among other tasks. Most high-end and specialty carmakers operate a program that gives customers some degree of freedom in terms of customization. Lotus was, until now, largely an exception to this rule. It hopes to make up for lost time by giving its Advanced Performance division a surprisingly long list of responsibilities. First the department will be responsible for building "ultra-exclusive and unique vehicles" that will not be part of the firm's regular-production line-up. One of these (shown in a sketch above) looks like it draws inspiration from classic Formula One cars. Details are few and far between, but the massive rear wing speaks volumes about the kind of halo cars we'll see in the not-too-distant future. What's unclear is whether Lotus will take customer requests. We've reached out, and we'll update this story if we learn more. Designing limited-edition models and developing race cars will also fall within the scope of Advanced Performance's responsibilities. And, it's the door that buyers who want to customize their car will need to knock on; they'll be able to select different paint colors, trim materials, and upholsteries. Optional extras and a range of Lotus-branded accessories will also emerge from Advanced Performance's headquarters. Immersing customers and enthusiasts into the Lotus world is important as well, so Advanced Performance will organize tours of the brand's production lines, organize driving academies around the world (including on the Hethel test track in England) and prepare "money can't buy" opportunities for clients. There's no word yet on what these experiences will look like; more information should emerge later in 2022. Lotus put Simon Lane in charge of its Advanced Performance division. He's a good choice: his resume includes leading Aston Martin's Q division, whose list of responsibilities looks a lot like Advanced Performance's. Q notably brought us the V8-powered Cygnet in 2018 and the one-of-a-kind Victor unveiled in 2020. Some of its other projects have been more tame: it gave the DBX a long list of carbon fiber parts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Leaked patent images show forthcoming Lotus SUV

Upon discovering leaked patent images of a Lotus SUV, the proper response is, "It's about time." Not because we've been insomniac with anticipation of a people-hauler from Hethel, but because we've had at least three years to prepare. Make that ten years if you start the clock from when Lotus blitzed the 2006 Paris Motor Show with the seven-seat APX concept in 2006. The APX first brandished the company's Versatile Vehicle Architecture (VVA). An evolution of that VVA - which can withstand a 3,520-pound curb weight - still supports the Evora. In 2015, when Malaysian carmaker Proton owned Lotus, Lotus CEO Mark Gales announced an SUV already in development that would be "the fastest and most agile" of its kind, and target the Porsche Macan. Now, with a new owner, better sales, and much bigger profits, we get a clearer view of what this slow-cooked, swoopy Lotus van might bring. The front clip, center roof channel, what look like bulging rear wheel arches, and the taillight treatment establish Lotus ties. The side view stands as notable for its rear window treatment and high-altitude fuel filler cap, both design elements echoing the 1974 Lotus Elite and foreshadowed by Gales two years ago. Tech rumors posit a Toyota-sourced four-cylinder engine and a 1,600-kilogram curb weight objective. That's 3,520 pounds in US speak, yet with a new car range in the works and more Geely-funded tools to choose from, the SUV won't use the aged Versatile Vehicle Architecture. If Lotus succeeds at the scales, the SUV would subtract roughly 1,000 pounds from a Porsche Macan. As Gales told Top Gear earlier this month, "[W]hat an Evora is to a 911 our SUV needs to be to a Cayenne." Intended for global export, Lotus plans to manufacture the SUV in China, and we're likely four years away from an on-sale date. Although we're promised the family offering will handle "like nothing else," it won't be a sports car, and only Lotus sports cars are welcome at Hethel. Related Video:

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."