Lotus Evora 2+2 on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Turns out the 2020 Lotus Evora GT is one of the best sounding cars on sale

Toyota has built plenty of engines that sound the business. We know the company has it in them, but what comes out isn’t always enthusiast-focused. Yet, hereÂ’s a fairly normal Toyota 3.5-liter V6, sitting in the middle of a Lotus. YouÂ’ll find it under the hood of a Toyota Camry, but here it is sitting under the engine cover of this 2020 Lotus Evora GT. Of course, Lotus hasnÂ’t dropped the engine in there without Lotus-fying it. This one has an Edelbrock supercharger with an integrated water-to-air charge cooler, plus a special calibration and tune from Lotus. In the Toyota, the base engine makes 301 horsepower. This Evora GT is putting out 416 horsepower and 317 pound-feet of torque. It also breathes through a set of pipes that the Brits would call ace. Check out the video at the top to get a taste of what we heard for a week straight. Our Evora GT was equipped with the standard exhaust. ThereÂ’s an optional titanium exhaust that drops 22 pounds from the curb weight, but Lotus says that it doesnÂ’t actually sound all that different. What does make a difference in the sound is changing the drive mode. ThereÂ’s a valve that opens in the exhaust when you select Sport mode or press the exhaust button. This drastically changes the sound heard from the cabin. In normal Drive mode, the exhaust is muted and just hanging out in the background. ItÂ’s shockingly quiet, but perfect for highway cruising because the drone goes away. Sport mode completely changes the tone and unlocks a sweet wail we didnÂ’t know the Toyota V6 had within it. ThereÂ’s no computer-enhanced or synthesized noises to be heard here. ItÂ’s all real. Taking it one step further in Race mode unlocks the tiniest bit more noise, Lotus says, but itÂ’s hardly noticeable in practice. We found the best experience was in Sport mode, since that reigns in traction control, retains stability control, and boosts throttle response by a bit. 2020 Lotus Evora GT View 6 Photos Under tunnels and overpasses — and this does feel weird to say, knowing the engineÂ’s origins — thereÂ’s a hint of Formula one car sound in there. WeÂ’re talking F1 from a few years ago, not the boring turbo engines of today. The way it shrieks and screams off walls, completely immersing you in the echoing sound, is intoxicating. Very few cars can match the Evora in sound quality, and thatÂ’s impressive considering some of the noisemakers car companies put out these days.

Lotus next F1 team to collapse?

With the big post-season game of musical chairs finally over, the FIA recently released the final entry list for the 2015 Formula One World Championship. And while most of it is exactly as we've reported along the way (with Sebastian Vettel switching to Ferrari and Fernando Alonso moving to McLaren), the list does have a couple of small surprises. Reigning champ Lewis Hamilton, for example, has opted to race under his own Number 44 instead of the Number 1 to which he is entitled, but it's the asterisks that are raising some eyebrows. Both the Caterham and Marussia teams (the latter listed as Manor Grand Prix Racing Ltd, the name of the racing outfit that technically owns the entry slot) are listed as "subject to confirmation," and while Caterham (unlike the liquidating Marussia team) is still fighting to recover in time for next season, its tentative listing comes as no big surprise. What is a surprise, however, is the inclusion of the Lotus F1 Team with the same caveat, prompting speculation that the Enstone-based outfit might not make the grid next year. Those schooled in F1 history will know that the Lotus team of today shares little in common with the British sports car manufacturer and engineering consultancy of the same name, or with the historic F1 team that previously raced under that banner. It started out as Toleman (the team with which Ayrton Senna got his start) before being bought out by Benetton (where Michael Schumacher won his first two World Champion titles). It was then taken over by Renault (where Alonso won his two titles) before Genii Capital took over and fostered a relationship with Lotus that allowed it to use the name. In a final breaking of ties with Renault, the team is switching to Mercedes power for next season. The Enstone team has struggled recently, however. From the title-winning operation it once was, Lotus dropped down to eighth place in the 2014 Championship, failing to land on the podium (let alone win a race) even once this season, suffering a dozen DNFs out of nineteen grands prix. Without factory backing, the team has struggled financially as well, and without an injection of funds, it could drop off the entry list altogether.