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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus getting into the motorcycle business

Lotus founder Colin Chapman is famously quoted as saying something to the effect of "Simplify, then add lightness." We're a bit amazed that it took this long, but someone appears to be taking that message to heart at the British marque, losing a couple of wheels, a clutter of bodywork and a whole mess of weight. No, Lotus isn't planning another spindly Seven-style trackday racer, it's getting into motorcycles.
Well, sort of. As an automaker, Lotus apparently isn't directly behind this two-wheeled effort, but it does appear to have officially lent its brand and logo to a new company, Lotus Motorcycles, which counts former Volkswagen Group designer Daniel Simon, Germany's Holzer Group and auto racing team Kodewa among its partners. The latter builds and races Lotus' T128 Le Mans Prototype in the World Endurance Championship series.
The new company is touting an as-yet unseen motorcycle, a racing-inspired "hyper bike" called C-01, releasing only the image above - a carbon fiber fuel tank trimmed in Lotus' trademark black and gold livery. Details are tough to come by, but the project is said to include a powertrain good for around 200 horsepower and construction involving titanium, carbon fiber and aerospace-grade steel.

Lotus Type 132 electric SUV previewed ahead of March 29 debut

Lotus is about to unveil its most important and most controversial car. It will jump into the electric crossover segment when it launches a model called Type 132 internally, and it released a short video that gives us a preview of what the people-hauler looks like inside and out. Aimed at the Porsche Cayenne, among other high-riding and high-horsepower machines, the Type 132 will spearhead the British firm's entry into the mainstream; it likely won't be a high-volume model but we're betting it will become the best-selling Lotus. The preview video reveals a handful of styling cues, like a light bar that stretches across the rear end, and it confirms that the cabin will offer a long list of tech features. Drivers will face a digital instrument cluster and a meaty steering wheel with backlit buttons and a pair of shift paddles, though it's too early to tell what purpose they'll serve. We know that the Type 132 — a name which won't be retained for production — will be entirely electric so the paddles will very likely not be connected to a gearbox. Both are labeled "+" and they may be used to adjust the level of regenerative braking. If that's the case, then odds are there's also a "-" symbol on each paddle that's hidden from view in the 1:12-long teaser video (shown above). Lotus Type 132 preview View 4 Photos Spy shots taken in China in February 2022 suggest that the Type 132 will tilt more towards the sporty side of the crossover scale; Lotus isn't interested in rivaling, say, the Mercedes-Benz GLS in terms of passenger and cargo space. The sheet metal will hide a modular platform called Evolution Architecture, and the crossover will reach 60 mph from a stop in under three seconds in its most powerful configuration thanks in part to a dual-motor powertrain. It will be interesting to find out how Lotus, whose founder's now-famous motto was "simplify, then add lightness," will offset the lithium-ion battery pack's significant weight. Lightweight materials, like carbon fiber, will certainly play a role. Lotus will introduce the Type 132 online on March 29, and production will start shortly after in a new facility located in Wuhan, China. Looking ahead, the company plans to continue its model offensive by releasing a four-door sedan that's called Type 133 and tentatively due out in 2023, a second SUV known as Type 134 that we should see in 2025, and a sports car dubbed Type 135 that will make its debut in 2026.