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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2020 Lotus Elise Classic Heritage Editions celebrate past race car liveries

For 2020, the Lotus Elise is getting a very limited edition. The Elise Classic Heritage Edition is a version that can be had in one of four liveries that reference past Lotus race cars. While the paint schemes are fitting tributes, the redundancy of having "Classic" and "Heritage" in the same name seem antithetical to Colin Chapman's philosophy of "simplify and add lightness." Name aside, the color schemes look good. Naturally, one of them is the famous black and gold of the John Player Special Lotus race cars. Others are less familiar, but still significant. Two of them highlight cars driven by famous racers. The blue, red and silver combo references the 1980 Lotus Type 81 driven by Mario Andretti, Nigel Mansell and Elio de Angelis. The red, white and gold version is for the 1968 Type 49B driven by Graham Hill. As for the blue and white car, it celebrates the first Lotus F1 car to win pole position and the race, the 1960 Type 18. The flashy paint is matched with equally flashy interiors. The upper door panels and other trim pieces are painted in coordinated colors, and the seat centers are finished in matching fabric. The one exception is the blue and white model that gets red seats. While the car is based on the 217-horsepower Elise 220, it gets features that are normally extra-cost on that car, including air conditioning, cruise control, a radio, carpeting and floor mats, two-piece brake rotors and forged wheels. Available as options are a hardtop, lithium-ion battery and titanium exhaust. All of these extra features, plus the colors and exclusivity help make the extra GBP6,350-pound upcharge worthwhile, which makes the car cost GBP46,250, or just over $57,000 at current exchange rates. Speaking of exclusivity, only 100 of these cars will be sold internationally. Lotus notes that the split between the different colors will be dependent on demand, so certain liveries could be rarer than others. Don't expect any of them to be offered in the U.S., though, since the Elise isn't available here at all. Related Video:    

Why all of this year's F1 noses are so ugly [w/video]

If you're a serious fan of Formula One, you already know all about The Great Nosecone Conundrum of 2014. Those given to parsing each year's F1 regulations predicted the strong possibility of the so-called "anteater" noses as far back as early December 2013. Highly suggestive visual evidence first came after Caterham's crash test in early January, with further proof coming as soon as Williams showed a rendering of the FW36 challenger for this year's championship. That car earned a name that wasn't nearly so kind as "anteater."
Casual followers of the sport - or anyone who gets the feed from this site - probably don't know what's happening, except to wonder why the current year's F1 cars are led by appendages that would make Cyrano de Bergerac feel a whole lot better about himself.
The short answer to the question of ugsome F1 noses is "FIA regulations and safety." The reason there are various kinds of ugsome noses is simpler: engineers. The same boffins who have given us advances including carbon fiber monocoques, six-wheeled cars, double diffusers and Drag Reduction Systems are bred to do everything in their power to exploit every possible freedom in the regulations to make the cars they're building go faster - the caveat being that those advances have to work within the overall philosophy of the whole car.