2020 Lotus Evora Black Pack on 2040-cars

Auto blog

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus reveals extreme new 3-Eleven at Goodwood

Lotus has taken the occasion of the Goodwood Festival of Speed to reveal the new 3-Eleven. Billed as the quickest, most expensive road-going series production Lotus ever, the new 3-Eleven picks up where the previous 2-Eleven left off. And that gave the British automaker quite a starting point. An extreme evolution of the Elise and Exige, the new 3-Eleven boils things down to the bare essentials and packs a mighty punch. It's built around an aluminum chassis with composite bodywork and a completely open cockpit. That gives it a curb weight of less than 2,000 pounds to embody Colin Chapman's ethos of "adding lightness" like no other modern Lotus we've seen yet. At its heart lies an upgraded version of the company's 3.5-liter supercharged V6, producing 450 horsepower and 332 pound-feet of torque. That makes it even more powerful than the new Evora 400, and channels through a six-speed manual transmission, limited slip differential, and traction control. Other features include double wishbone suspension front and rear, Eibach springs, adjustable Ohlins dampers, AP Racing brakes, a Lotus-tuned Bosch ABS, 18-inch alloys up front, 19 inches the rear, shod with Michelin rubber. All of those goodies translate to a 0-60 time of under 3.0 seconds and a top speed of up to 180 miles per hour. It's even quoted to lap the company's test track at Hethel in 1:22. That makes it an impressive ten seconds seconds faster than the aforementioned Evora 400 – which is already six seconds faster around the circuit than the preceding Evora S. Production will be limited to just 311 examples, and is slated to commence in February 2016, with the first deliveries to begin in April. Any potential for North American availability has yet to be announced, but in the UK pricing will start at GBP82,000 (equivalent to $129k at current exchange rates). A more extreme Race version will be offered alongside the Road model, priced at GBP96,000 ($150k) before taxes or GBP115,000 ($180k) with, upgrading with track-focused features like a more aggressive aero kit, six-point racing harness, and a six-speed sequential gearbox.

Lotus Elise Cup 260 celebrates the automaker's 70th anniversary

Lotus rides the special edition train nearly as often as Jeep. When you only sell a few models, you need to make the most of what you have. Today, Lotus announced a new very-limited-edition variant, the Elise Cup 260. Just 30 examples will be built and, based on pricing, it doesn't look like it will be coming to America. Hey, the cars are likely all spoken for already. The Elise Cup 260 builds on the Cup 250 and takes influence from the Lotus Evora GT430 and Exige Cup 380. Lotus says this car is even lighter than the already pint-sized Cup 250. Downforce is the name of the game with the Cup 260. The car makes 397 pounds of downforce at 151 mph (44 percent better than the Cup 250), helping the car maneuver around a circuit with copious amounts of traction. The key components here are louvered front fenders, a carbon fiber front splitter and a carbon fiber rear wing that wouldn't look out of place on an FIA-spec GT car. All of the lightweight performance options from the Cup 250 are standard equipment on the Cup 260. The sill covers, roll hoop cover, front access panel and engine cover are all made of carbon fiber. It also uses a polycarbonate backlight glass to save more weight. The Cup 260 has two-piece rotors and two-way adjustable Nitron dampers at all four corners. Strangely, the Elise uses AP Racing calipers up front and a set of Brembo clamps out back. The Elise Cup 260 is powered by a supercharged 1.8-liter inline four making 250 horsepower and 188 pound feet of torque. In the right hands, the Lotus will hit 60 mph in just 3.8 seconds. Top speed is listed as 151 mph. Lotus' Hethel track is the true benchmark of any car to wear the green and yellow badge. On it, the Cup 260 is 2.5 seconds faster than the Cup 250. The exterior has been done up in gold and features a couple of wreaths meant to commemorate the 70th anniversary of Lotus' first car. The car comes standard with Alcantara upholstery, but if it were our money we'd spring for either the yellow or red Tartan trim pack. As befitting any Lotus, weight savings was first and foremost. Things like air conditioning, carpeting and sound deadening material are all optional extras. Pricing has only been announced for Europe, but the UK base price converts to roughly $77,800. Not cheap, but few if any cars provide the pure, unadulterated driving experience of a Lotus. Related Video: