2013 - Lotus Evora on 2040-cars

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Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.

Lotus relocating US headquarters to Michigan

Lotus is planning a renewed push into the North American market. It's got the new Evora 400 coming to America in December, and it's expanding its dealer network as well. And it'll orchestrate it all from its new US headquarters in Ann Arbor, MI. The move will see the main office of Lotus Cars USA leave its current base in Lawrenceville, GA, to move in together with Lotus Engineering in Ann Arbor, putting both operations under one larger roof. The transition is earmarked to be completed by the end of next month. But that's not all. Lotus has also announced that it is expanding its dealer network across North America. The first push will see four new dealerships opening across the United States and Canada, with a pair of new showrooms in California (West Covina and Thermal), another in the car-collector mecca of Scottsdale, AZ, and a new Canadian location in Calgary, Alberta. That'll bring the showroom count up to 47 locations in North America, with more franchises planned for the near future as well. The new and improved Lotus Evora 400 is slated to arrive at US and Canadian dealers starting in December. It packs a number of upgrades over the Evora S, including more power, less weight, new bodywork, and carbon-ceramic brakes. The result is a 0-60 time of 4.1 seconds, a top speed quoted at 186 miles per hour, and Hethel test track lap time clocked at six seconds faster than its predecessor. Pricing starts at $89,900. Related Video: EXPANSION AND CO-LOCATION FOR LOTUS IN THE USA - Co-location of Lotus Cars USA. Inc, to Lotus Engineering. Inc, in Ann Arbor, MI to support growth - First deliveries of New Lotus Evora 400 in USA and Canada in December 2015 - Expansion of the Lotus dealer network The introduction of the Lotus Evora 400, as a 2017 North American Model Year, marks the start of a fresh period in Lotus' presence in this vital market. The previous model Evora already received positive acclaim from media, customers and dealers alike and reaffirmed Lotus as the maker of some of the finest, purest, most lightweight and most efficient sports cars sold today. Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, explains: "The Lotus Evora 400 combines high performance with the legendary Lotus benchmark handling. It is lighter, more efficient and dynamically better than ever.

Lotus will return to its roots with mid-range model due out in 2021

Lotus knows it can't keep manufacturing the Elise, the Exige, and the Evora indefinitely. It will reportedly begin the process of rejuvenating its range in 2021, when it launches a light, driver-friendly sports car named Type 131. British magazine Auto Express learned the Type 131 — an internal designation that won't reach production; Fiat already owns the 131 nameplate — will be deeply and unabashedly rooted in the company's decades-long heritage. It will embrace Lotus founder Colin Chapman's "simplify and add lightness" philosophy thanks in part to a new platform that should be modular enough to underpin other upcoming additions to the firm's range. Coupe and roadster variants of the 131 will be offered, though only one body style might be available at launch. Although Lotus is working on bringing the electric, limited-edition Evija to production, the Type 131 will eschew all forms of electrification in the name of lightness. Power will come exclusively from a gasoline-burning engine, though the report doesn't specify whether it will have four or six cylinders. Our crystal ball tells us it will be a turbocharged and/or supercharged four-cylinder, because the engine will most likely come from Geely (which purchased a controlling stake in Lotus), and there isn't a six-cylinder on its palette of engines. If the report is accurate, Lotus will share official information about the Type 131 in the coming months, and the model will make its debut in the second half of 2021. Interestingly, it will slot neatly between the Exige and the Evora (pictured) rather than replacing one or both. It's too early to tell whether it will be sold in the United States, but every Lotus official Autoblog has spoken to in recent months has stressed America is an important market. On the opposite side of the scale, Lotus is also developing its first SUV. The yet-unnamed model will be built on a platform sourced from within the Geely group (possibly Volvo's CMA architecture), and it will be developed with an emphasis on performance. Enthusiasts will cry foul, but the soft-roader will become the best-selling Lotus. Related Video: