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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus Advanced Performance division wants to make your dreams come true

Lotus took a big step in its quest to position itself as a British alternative to Porsche by launching a division called Advanced Performance. Run by a former Aston Martin executive, Lotus Advanced Performance will design and build one-off and few-off models, among other tasks. Most high-end and specialty carmakers operate a program that gives customers some degree of freedom in terms of customization. Lotus was, until now, largely an exception to this rule. It hopes to make up for lost time by giving its Advanced Performance division a surprisingly long list of responsibilities. First the department will be responsible for building "ultra-exclusive and unique vehicles" that will not be part of the firm's regular-production line-up. One of these (shown in a sketch above) looks like it draws inspiration from classic Formula One cars. Details are few and far between, but the massive rear wing speaks volumes about the kind of halo cars we'll see in the not-too-distant future. What's unclear is whether Lotus will take customer requests. We've reached out, and we'll update this story if we learn more. Designing limited-edition models and developing race cars will also fall within the scope of Advanced Performance's responsibilities. And, it's the door that buyers who want to customize their car will need to knock on; they'll be able to select different paint colors, trim materials, and upholsteries. Optional extras and a range of Lotus-branded accessories will also emerge from Advanced Performance's headquarters. Immersing customers and enthusiasts into the Lotus world is important as well, so Advanced Performance will organize tours of the brand's production lines, organize driving academies around the world (including on the Hethel test track in England) and prepare "money can't buy" opportunities for clients. There's no word yet on what these experiences will look like; more information should emerge later in 2022. Lotus put Simon Lane in charge of its Advanced Performance division. He's a good choice: his resume includes leading Aston Martin's Q division, whose list of responsibilities looks a lot like Advanced Performance's. Q notably brought us the V8-powered Cygnet in 2018 and the one-of-a-kind Victor unveiled in 2020. Some of its other projects have been more tame: it gave the DBX a long list of carbon fiber parts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus-based Radford Type 62-2 shows its retro-styled interior

England-based Radford introduced the Type 62-2, a limited-edition coupe with a heritage-laced design, earlier in 2021. But it didn't show us the interior. Now, Radford finally revealed what the car looks like inside, and it's a blend of retro styling cues and modern tech that enthusiasts will love. At first glance, the Type 62-2's cockpit looks like it's from a different era. The driver faces a meaty three-spoke steering wheel, the shift linkage is exposed, and there is a pair of Bremont instruments (one is a clock, the other is a stopwatch) positioned on the passenger-side of the dashboard. We could be describing a 1970s rally car. However, a closer inspection reveals features buyers expect from a car in 2021. Look behind the steering wheel (whose spokes are made with carbon fiber) and you'll spot a digital instrument cluster with a layout that can be configured by each buyer. You could, in theory, ask for the tachometer to be front and center, for example. Screens positioned on either side of the dashboard display the footage from the cameras that replace the exterior mirrors, and a phone dock that doubles as a wireless charger is hidden behind the build plate located on the center stack. Users can set their phone there to access navigation and music apps.  Radford Type 62-2 John Player Special View 5 Photos Buyers will have three basic trim levels to choose from: Classic, Gold Leaf, and John Player Special. Each one will receive a specific look inspired by liveries that Lotus race cars have used in the past, though buyers will be invited to configure their car exactly how they want it. What won't change is the engine: it's a supercharged, 3.5-liter V6 that found its way into the Type 62-2 from Toyota via the Lotus Emira. Bolted to either a six-speed manual transmission or a seven-speed dual-clutch automatic, it develops about 430 horsepower in the Classic model, around 500 in the Gold Leaf, and approximately 600 in the John Player Special thanks in part to a specific supercharger. Radford will build 62 units of the Type 62-2, and production is scheduled to start before the end of 2021. Deliveries will begin in early 2022. Pricing information hasn't been announced, but don't expect this rare British coupe built largely by hand to come with a bargain price. Check out the Autoblog Podcast #686 where we talk Porsche and Lotus: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.