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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus CEO Jean-Marc Gales abruptly quits

Jean-Marc Gales is out as CEO at sports car maker Lotus after nearly four years and a track record of turning the company from years of financial losses to a small profit. He'll be replaced by Feng Qingfeng, vice president and chief technical officer of China's Geely Auto Group, who joined the company's board after Geely acquired a majority ownership stake a year ago. Gales will continue as chief strategic advisor to Lotus Chairman Daniel Donghui Li. "Jean-Marc has stabilized and turned Lotus to profitability for the first time in the iconic brand's history, with new industry-leading products and unique business models since joining the company in 2014," Daniel, who is also Lotus' chief financial officer, said in a statement. "Lotus is poised for the next phase of growth under Feng Qingfeng's leadership, where its expertise in lightweight materials and sports car engineering will form part of the wider expansion of Geely's automotive portfolio." Gales told Autocar he was leaving for "personal reasons" and said it was "time to move on." He will head up JD Classics, a British dealer and restorer of classic cars. Gales praised his successor, saying Feng could "unlock the synergies" between Geely stablemates Lotus, Volvo, Polestar and Chinese brand Lynk & Co. Lotus under Gales had been working on updating its aging portfolio of cars — the Elise, the Exige and the Evora — with plans to first update the Elise by 2020. Earlier this year came word that Gales had green-lighted two new sports cars, to be announced later this year and produced in 2020, and an SUV about the size of the Porsche Macan and possibly based on Volvo's SPA platform, which underpins the XC60 and XC90. Lotus under Gales saw sales increase 10 percent in 2017 to about 1,600 sports cars. Related Video:

Lotus Cars, Williams Advanced Engineering announce technical partnership

Sports car company Lotus announced a technology development partnership with Williams Advanced Engineering, more commonly referred to simply as Williams. Lotus says the partnership will be specifically focused on propulsion systems. And this has us very excited. Lotus doesn't need much introduction; it makes ultralight and spectacular handling sports cars. Williams is a bit more obscure, but it works on some of the coolest vehicles in the world. For decades the company has participated in Formula 1, and still has a team competing. It developed a wild 500-horsepower flat-six engine for Singer, and it worked with Jaguar on the C-X75 concept car and made stunt versions for the James Bond movie "Spectre." The company even has electric car experience with four seasons of Formula E and development work on the Aston Martin Rapide E on its prodigious resume. The subtext of these various Williams projects is that we could see almost any kind of powertrain show up in Lotus sports cars in the future. The companies could have some high-revving, high-output internal combustion engines for the near-term, then they could create electric drivetrains for future Lotus cars. Think first-generation Tesla Roadster but developed by a company with racing experience. Perhaps the two could even create some hybrids in between launches of the two powertrain types. Of course we're speculating, but none of this out of the question considering Williams' capabilities. In fact, since the Formula E experience is specifically highlighted in the Lotus announcement, we bet electric Lotus cars are all but guaranteed. We will be watching for developments with great anticipation. Related Video: