2011 Lotus Evora Base 2+2 on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus Esprit spied wearing mismatched Evora bodywork

The sorta funky looking Lotus Evora you see above isn't really an Evora at all. In fact, it's a mule for an upcoming new Lotus in the spirit of the Esprit, which, rumor has it, will be introduced in the first half of 2021. It may even be called the Esprit, reviving the name of one of the company's most recognizable and well-loved nameplates, though that has yet to be confirmed by the British automaker. Power is expected to come from a Toyota-sourced V6 engine, as is the case with the Evora. But instead of the Evora's 2+2 seating configuration, the reborn Esprit would be a two-seater. While we aren't privy to the automaker's engineering offices, it seems the space vacated by the vestigial rear seating area might be used to hold some battery packs, as the upcoming car is going to be a hybrid. The 2020 Lotus Evora spins 416 horsepower out of its supercharged 3.5-liter V6; the hybridized Esprit is rumored to pack over 500 ponies, buoyed by an electric motor and lithium ion battery pack that's thought to be cribbed from the Volvo parts bin. That makes sense, as Lotus and Volvo both fall under Chinese automaker Geely's umbrella. The Evora offers the choice of six-speed manual or automatic gearboxes, but we'll have to wait and see if those choices are shared with the Esprit. The mule seen above is sporting some mismatched Evora bodywork — seemingly sprayed black in haste, judging by the specks of blue and yellow at the front and rear along with the lone green pop just ahead of the rear wheels — that has been widened with some tacked on wheel arches. The production version is expected to crib styling elements from Lotus' range-topping electric Evija. We can't wait to see how it all turns out. Related Video:

Lotus Esprit all but ready to go, but held back by management issues

Brief and disappointing is this report from Autocar on the status of the Lotus Esprit: it is finally ready and sitting at the light, but the light might not go green for a long time. The good news is that from being a concept two years ago at the Paris Motor Show, the aluminum and carbon fiber revival coupe is "purportedly almost finished." It is powered by a twin-turbo, 5.0-liter V8 with something like 650 horsepower, boosted by a kinetic energy recovery system (KERS) and shifting through a seven-speed paddleshift transmission. Even with all that, the UK price is said to be around that of a Porsche 911 4S Cabriolet, and the car only needs "signing off and minor tweaking."
The bad news is that former company owner Proton couldn't stay independent long enough to see through the company's ambitious five-concept-car assault - led by then-CEO Dany Bahar who was hired explicitly to lead such a campaign - and was swallowed up by Malaysian auto supplier DRB-Hicom. For a brief spell Lotus had to shut down production for lack of funds. Then the new owner cleaned house, sweeping out Bahar and, according to the Financial Times just one month ago, the Esprit and every other concept with it. Just after the FT piece came out, Lotus denied the Esprit had been canceled. Still, according to Autocar, the management whirlpool is keeping the Esprit "far from becoming a production reality."
If we're honest with ourselves, we'll keep in mind that the Esprit has been slipping into and out of a terminal ether for what seems like decades. None of us knows what is going on inside Hethel HQ, but the fact that there really is a lightweight, twin-turbo, 650-hp Lotus Esprit finally ready to be produced has to be, in spite of all else, very good news.