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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Radford Type 62-2 John Player Special takes the coach-built sports car even higher

Radford revealed its Type 62-2 a month ago, and today the coach-building company is releasing its first 62-2 variant. It’s simply called the JPS, short for John Player Special. YouÂ’d be able to guess that just by looking at the car, though, as itÂ’s completely done up in the traditional John Player Special black and gold livery. This JPS Type 62-2 isnÂ’t just a livery either. ItÂ’s the most extreme version of the car, even more so than the Gold Leaf version of the standard Radford that improves matters over the “Classic” model. Engine output sees a sharp turn upwards from 500 horsepower to 600 horsepower in the JPS. ItÂ’s still using the 3.5-liter supercharged V6 youÂ’d find in the Lotus Evora (an engine Lotus borrows from Toyota), but this one is heavily modified. Radford says it uses upgraded pistons, new connecting rods, camshafts and an upgraded supercharger. Plus, itÂ’s running a more aggressive engine calibration. Hauling it to a stop are upgraded brakes — Radford uses carbon ceramic rotors and AP calipers. New and larger carbon composite wheels (18-inch front and 19-inch rear) from Dymag are fitted and wrapped with Michelin Pilot Sport Cup 2 tires. Plenty of appearance and aero changes are made to separate the JPS from the other Type 62-2s. Radford says itÂ’s either lightly massaged or made big changes to every area of the bodywork. YouÂ’ll notice a giant new splitter up front, larger side air intakes to cool the more powerful engine and a more extreme diffuser in back to produce more downforce. WeÂ’ll also note that the JPS “livery” is not a sticker package; itÂ’s all painted on, requiring hours and hours of work by hand. Pricing for the JPS hasnÂ’t been revealed, but itÂ’s guaranteed to be expensive. This special model will be sliced out of the total production of Type 62-2s. Only 12 of the 62 total cars will be the John Player Special cars, so theyÂ’ll be incredibly rare — Radford says itÂ’s currently taking build slot applications, so you still have a shot at buying one. If you want to see the JPS in person, Radford says it will be on display at this yearÂ’s Goodwood Revival. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus Emira V6 First Edition starts at $93,900 in the U.S.

A Lotus Talk forum thread revealed the letter Lotus sent to U.S. buyers who put in reservations for the coming Emira. The automaker revealed U.S. pricing; the V6 First Edition arriving in early 2022 starts at $93,900, and in late 2022 as a 2023-model-year-offering there will be a base four-cylinder Emira that starts at $74,900. Before the base I4 comes, the four-pot will also get a First Edition that we expect will elevate that $74,900 figure. Those prices don't include destination.   That V6 isn't cheap, of course, but it's less than the $100,000 price tag we guessed at based on the Emira's European pricing. That launch car also comes just about fully loaded, graced with the Driver's Pack, Lower Black Pack (more on that in a moment), Design Pack, and Convenience Pack, plus optional 20-inch wheels with diamond-cut two-tone finish and two-piece brake discs with branded calipers. It won't cost anything to swap the wheels for silver or black versions. The only other big-time options we know about so far are the $1,400 Extended Black Pack, which adds more black accents in places like the roof, mirror caps, and exhaust finishers, and the $2,150 six-speed automatic to replace the six-speed manual. But why would you get an automatic? The engine in the initial Emira is the same Toyota-sourced supercharged 3.5-liter V6 found in the Evora, producing 400 horsepower and 310 or 317 pound-feet of torque depending on transmission — the automatic gets the greater torque. The go-to competition for the V6 version is the Porsche Cayman GT4, the German doling out 14 more horsepower than the Englander for the same claimed 0-60 time, while being about $8,000 more expensive.  Next year's base model will run with a turbocharged 2.0-liter four-cylinder procured from AMG, producing 360 hp and shifting through a dual-clutch transmission. The four-cylinder starts at about $2,400 more than the 350-hp Cayman S, but both cars will weigh and accelerate just about the same.   The six colors available now for the Lotus are Seneca Blue, Magma Red, Hethel Yellow, Dark Verdant, Shadow Grey and Nimbus Grey, but Lotus says more colors are coming. Word is Lotus plans to update its configurator on October 18, too, which should provide a better idea of what's going to be possible.  The Emira will replace every current model in Lotus' range, the Evora, Exige, and Elise, and be the last new internal combustion sports car from the Hethel maker.