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New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

Watch Lotus F1 team careen through a mall in Renault Twizy EVs

The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too. To that, Renault has put Grosjean and Maldonado behind the wheel of two Twizy electric cars and unleashed them on The Dubai Mall for an ad for the little buggies. The place is one of the world's largest shopping centers, and it also houses an aquarium, an ice skating rink and even a dinosaur. It's a big place, and unsurprisingly, the two F1 pilots drift the little buggies with ease around every part of the complex. Grosjean even gets some time on the ice. Check out the ad for the quirky EV in the video above. Related Gallery Paris 2010: Renault Twizy View 15 Photos News Source: Renault Middle East via YouTubeImage Credit: Related images copyright 2014 Drew Phillips / AOL Marketing/Advertising Motorsports Lotus Renault Coupe Electric Videos renault twizy Romain Grosjean lotus f1 team pastor maldonado

Lotus Emira V6 First Edition finally being delivered to customers

In July 2021, Lotus revealed the Emira, its final ICE-powered sports car before flipping to an all-electric lineup. By the time we got to drive it in December 2023, our Zac Palmer wrote, "you can’t spend $105,900 on a single car that would be more fun than the V6 First Edition I drove. There just isnÂ’t another option out there that drives like the Emira, putting it in a class of its own for the enthusiast who wants the most unfiltered experience possible." The problem for Emira buyers reading that — the ones sitting on reservations more than two years old — was that none of them had their cars. Last March, Gator Motorsports' franchise Indy Lotus in Indianapolis sent a letter to reservation holders explaining the holdup as U.S. certification, specifically certification by the California Air Resources Board (CARB). At the same time, CarBuzz reported that Emira V6 First Edition units destined for the U.S. would land here last summer but wouldn't be released to customers until between mid-October and mid-December. Except Lotus dealers then had to explain to buyers in January of this year that cars here were getting a software update, likely for certification purposes. The U.S. Environmental Protection Agency had given the Emira its blessing, but Lotus didn't want to deliver units that couldn't be registered in the 14 states that adhere to CARB mandates, so it held all of them (and perhaps prevented some car-flipping). At the end of last month, the Californians approved of what Lotus had done with its engine programming, freeing the Emira to head to good homes. At one point, Lotus planned to have cars here in time to get into the 2022 model year, now it's a 2024. On the Emira Forum, in a thread about USA and Canadian delivery that's grown to more than 500 pages, someone posted the CARB approval on March 2, page 461 of the thread. The first response from a forum member in Stage 4 of the Five Stages of Grief — mentioned just four posts earlier — was, "Is this legit? This isn't something you did as a joke on the forum?" It's no joke, other forum posters are reporting that they are receiving their cars. Nay, twas not a joke. What's also serious is a higher price for the eventual entry-level trim, the Emira First Edition powered by an AMG-sourced turbocharged 2.0-liter four-cylinder engine.