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The Lotus 3-Eleven 430 is the fastest street-legal Lotus built

You're looking at the fastest street-legal Lotus ever built. Weighing in at 2,028 pounds, the new Lotus 3-Eleven 430 can hit 60 mph in just 3.1 seconds and continue all the way to 180 mph. It's a fitting tribute for 40 years of Lotus cars. As expected, the "430" in its name refers to its power output. There's no four-banger screamer in the 3-Eleven 430: The supercharged, Toyota-sourced 3.5-liter, 24-valve V6 produces 430 hp and 324.5 lb-ft. of torque. There's a lightweight carbon-composite body on an extruded-bonded aluminum chassis, and the carbon side panels are partially exposed for that cool carbon look. You also get variable, six-position traction control, with five levels ranging from 1 percent slip to 12 percent slip to off. Lateral acceleration while cornering is a respectable 1.5 g. At the Hethel test track, the new 3-Eleven 430 has reportedly beaten previous Lotus efforts. With a lap time of 1:24, it's 0.8 seconds quicker than an Exige Cup 430, and it also completely obliterates the previous, 2015 3-Eleven by shaving off 2 whole seconds. Only 20 units will be built, so few people will get to experience the 430 at maximum attack. Lotus has priced the 3-Eleven 430 at GBP102,000 on the road in the UK, which corresponds to $142,525. Related Video: Featured Gallery Lotus 3-Eleven 430 Lotus Convertible Performance lotus 3-eleven

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus shows how drivers will be able to change the Evija's behavior

Lotus published footage of the Evija, its first series-produced electric car, undergoing shakedown testing on its Hethel, England, track. It also detailed the model's different driving modes, and the effect they'll have on the powertrain. Electric technology is heavy, and Lotus is known for making ultra-light cars, so engineers walked a fine line as they developed the Evija. Gavan Kershwa, the brand's director of vehicle attributes, explained his team managed to give the 2,000-horsepower coupe the handling enthusiasts expect from a mid-engined model by placing the lithium-ion battery pack, which is the heaviest part of the car, directly behind the passenger compartment. Matt Windle, the company's research and development boss, told Autoblog composite materials and clever packaging help offset the battery's weight. The part the steering column is mounted to is also used as a ducting for the climate control system, for example. All told, the Evija tips the scale at approximately 3,700 pounds. Enthusiasts will have five driving modes, named Range, City, Tour, Sport and Track, at their fingertips. Range mode caps the car's output at 1,000 horsepower and 590 pound-feet of torque and makes the Evija rear-wheel drive to maximize driving range. City makes the Evija easier to drive around town, while Tour lets the driver choose between rear- and all-wheel drive while raising the powertrain's output to 1,400 horsepower. Sport puts 1,700 horsepower and 1,254 pound-feet of torque under the driver's right foot, and it tweaks the various stability control systems to improve traction. Finally, Track unleashes the car's full potential while dialing in the highest level of torque vectoring. It also changes the chassis settings, according to the company. Lotus will continue fine-tuning the Evija in the coming months, and production is scheduled to start in 2021. Though it was delayed by the ongoing coronavirus pandemic. 130 units are planned, and Autoblog can confirm the first year of production is sold out — but there are still build slots available, contrary to what some sources are reporting. Looking ahead, Windle told us the Evija is a trailblazer whose design language and technology will permeate future models.  Related Video: Green Lotus Coupe Electric Performance