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Lotus announces four EVs and moves its technology division to China
Tue, Aug 31 2021Lotus took a big leap towards the mainstream with the announcement it's building four new EVs, and only one is a sports car. The others include a sedan and two SUVs. And on top of the new product announcements, the automaker revealed its Lotus Technology division is going to set up headquarters in Wuhan, China. With the Elise out of the picture and its pockets full of cash from Geely – parent company to Volvo, too – Lotus is moving forward with its ambitious expansion plans. It announced it will grow its line-up of models with four electric cars shown in the sketch above: an SUV called Type 132 internally and due out in 2022, a sedan marketed as a four-door coupe known as Type 133 and expected to go on sale in 2023, a second SUV referred to as the Type 134 that will make its debut in 2025, and a sports car currently dubbed Type 135 that we'll allegedly see in 2026. This isn't the first time Lotus has made wild claims about its future, but this time it might actually have the funds to pull it off. We knew that an SUV was in the pipeline, leaked patent images may have revealed its exterior design, but the sedan and the second high-riding model are new additions to the company's product roadmap. Lotus explained its so-called "premium lifestyle" vehicles (read: four-door models) will all ride on a new platform called Lotus Premium that's said to be highly modular. Its wheelbase can vary from about 114 to 122 inches, and it can take battery packs with a capacity of 92 to 120 kilowatt hours. It's also compatible with an 800-volt charging system, and Lotus claims vehicles built on the new architecture will be capable of reaching 60 mph from a stop in less than three seconds. As for the other news, while Lotus ostensibly remains based in Hethel, England, its historic home, the Lotus Technology subsidiary broke ground on a new facility in China in August 2021. Lotus explained it formed the division to develop batteries and energy management systems, electric motors, electric control systems and other EV components. Investing in Wuhan rather than in Hethel will certainly raise more than a few eyebrows. It's a move that brings Lotus closer to its parent company and some of its key investors, such as Nio, while pivoting it away from its historic home and its main markets.
How Lotus plans to expand and electrify as it enters a new age
Tue, Oct 11 2022If you’ve never driven a car made by Lotus, youÂ’re not alone — theyÂ’ve always been a small manufacturer, and even spotting one in public is a rarity — but youÂ’re missing out. Their exotic good looks are far surpassed by their dedication to connecting man to machine to pavement above all else. But like every other automaker these days, big changes are afoot. Yes, Lotus is going electric. But itÂ’s also going big, and in more ways than one. We recently sat down with Lotus Group VP & Managing Director Matt Windle and Chief Brand Officer James Andrew to talk about how the storied brand will pay service to its past as it aims its headlights toward the future. WeÂ’ve already seen the Lotus Evija (formerly referred to by internal codename Type 130), a low-volume, all-electric hypercar that represents the small automakerÂ’s first big step into electrification. With 1,500 kilowatts (about 2,000 horsepower) coming from four electric motors, you can forget 0-60; itÂ’ll do 0-186 miles per hour in 9.1 seconds. It starts at over $2 million, and production will be capped at 130 units. Flashy numbers to make a big splash, before going bigger in both size and production volume. Next will come the Lotus Eletre (formerly Type 132), an electric SUV that represents the (currently) small automakerÂ’s desire to cater to every lifestyle rather than to be pigeonholed by purists and luddites. To reach big volumes, Lotus needs to be a truly global company, and it needs to create cars that more customers can use, and at prices they can afford. Lotus Eletre Electric SUV View 25 Photos And even though an SUV isnÂ’t what weÂ’re used to seeing from Lotus, perhaps we shouldnÂ’t be surprised — and not just because seemingly every other exclusive, top-shelf brand is now offering an SUV or will be soon. James Andrew reminded us that the appreciation has always been there, and that Lotus founder Colin Chapman had two parking spots at the office: one for his Lotus Esprit, and the other for a Range Rover heÂ’d often drive to work. DonÂ’t expect a rock-crawling luxury off-roader to wear the Lotus badge, though. The gents assured us that the brandÂ’s focus remains on performance. And a crucial part of that performance is in driving dynamics that connect the driver to the car.
New models, new markets: Lotus plans major expansion in the 2020s
Wed, Apr 1 2020Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.
