2010 Lotus Evora Leather on 2040-cars

Auto blog

New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

China's Geely buying majority stake in Lotus

Geely, the Hong Kong car company that owns Volvo, is acquiring control of British car company Lotus. Geely is purchasing a 51-percent stake in Lotus from struggling Malaysian car company Proton, and a 49.9 percent stake in Proton itself. Etika Automotive will gain the other 49 percent of Lotus. France's PSA Group and Japan's Suzuki had apparently also been interested in acquiring Proton. Geely says it plans to revive both Proton and Lotus. "The agreement lays the foundation for a wider framework for both Geely Holding, Proton and Lotus to explore joint synergies in areas such as research and development, manufacturing and market presence," Geely said in a news release. Those joint synergies will be highlighted by the lightweight chassis technology Lotus is known for, which could help Geely improve fuel efficiency. Geely CFO Daniel Donghui Li said the company aims to "unleash the full potential of Lotus Cars" by expanding and accelerating new products and technologies. Proton was nationally held but was privatized in 2007 to Malaysian conglomerate DRB-Hicom, which is owned by tycoon Syed Mokhtar Al-Bukhary. It was supposed to be the flagship for Malaysia's economic development.Though it owns two factories, Proton mainly rebadges foreign-made cars and sells them in Malaysia. What it has, what Geely presumably wants, is a distribution network in Southeast Asia to pit Chinese cars against Japanese automotive dominance in the region. Retaining a 50.1-percent stake in Proton is seen as a face-saving move. "Proton will always remain a national car and a source of pride, as Proton will still have a majority hold of 50.1 percent," Malaysian finance official Johari Abdul Ghani said. "Our very own much-loved brand now has a real chance in making a comeback, a huge one I hope." Related Video:

Lotus team out of Le Mans, full driver list published

We can scratch off one more car from the list for the 2014 24 Hours of Le Mans. The Lotus T129 LMP1 car has been dropped from the entry list of the 82nd running of the historic race, with organizers citing "a lack of preparation" as the reason. On a more positive note, the list of 168 drivers in 56 vehicles has been officially published for the June 14 race.
Like the Lotus team currently in Formula One, the Lotus T129 uses the iconic British brand's name and colors but is actually built by a separate company. It previously ran a Lola chassis in the LMP2-class (pictured above). The Le Mans organizers claim the car will likely be on display during the 24-hour race, but it won't make it's competition debut until the World Endurance Championship round at the Circuit of the Americas in September. The T129 is being replaced by an Oreca 03 chassis with Nissan power in the LMP2 class, entered by Millennium Racing.
The Lotus' retirement came as the teams had to send in the names of the three drivers nominated to race each car. This year there are racers from 26 countries with the most coming from France (39), Britain (29), the US (17) and Italy (15). The latest tally of entries breaks down to 9 LMP1s, 19 LMP2s, 9 LM GTE Pros, 18 LM GTE Ams and the Nissan ZEOD RC as the experimental Garage 56 entry.