2010 Lotus Evora on 2040-cars

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Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus Exige S tears the roof off

Some things just don't make sense. But then we're not sure they really have to. Imagine Porsche took the Cayman, which is essentially the coupe version of the Boxster, and turned it into a convertible. Wouldn't make much sense, would it? Well that's essentially what Lotus did with the creation of the Exige S Roadster.
The Exige, you see, was already the fixed-roof version of the Elise. So what was the point in turning it back into a roadster? That's what our friends at XCar tried to ascertain in the video below. We could tell you what conclusion they arrived at, but that would spoil all the fun. So we'll just let you enjoy the seven-minute clip and see for yourself. Just remember: it doesn't have to make sense. It just has to be a Lotus.

Caterham inks US distribution deal with Superformance

Sort of like an automotive big box store, Superformance is rapidly becoming the destination for anyone interested in modern kit cars. Besides the normal spattering of Shelby Cobra replicars, Superformance also offers replicas of the GT40 and Corvette Grand Sport. Now, we can add an altogether different type of DIY car to the company's portfolio - Caterham.
Superformance has just been announced as the new US distributor for Caterham Cars, effectively adding the entire suite of Lotus variants to the company's catalog. While there will be a large variety of models available, according to Caterham the mix will skew toward more powerful offerings. As much as we like the affordable appeal of a Seven 160 or Roadsport, simply having the wildly powerful 620 R or Superlight R500 available in the US is a good thing for enthusiasts.
"In the last two years, Caterham has significantly broadened its reach internationally and signing a new official distributor in the form of Superformance in America is a natural extension of how our brand is expanding, rapidly, across the globe," Caterham Group CEO Graham Macdonald said. Read more in the press release below.