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Lotus Advanced Performance division wants to make your dreams come true

Lotus took a big step in its quest to position itself as a British alternative to Porsche by launching a division called Advanced Performance. Run by a former Aston Martin executive, Lotus Advanced Performance will design and build one-off and few-off models, among other tasks. Most high-end and specialty carmakers operate a program that gives customers some degree of freedom in terms of customization. Lotus was, until now, largely an exception to this rule. It hopes to make up for lost time by giving its Advanced Performance division a surprisingly long list of responsibilities. First the department will be responsible for building "ultra-exclusive and unique vehicles" that will not be part of the firm's regular-production line-up. One of these (shown in a sketch above) looks like it draws inspiration from classic Formula One cars. Details are few and far between, but the massive rear wing speaks volumes about the kind of halo cars we'll see in the not-too-distant future. What's unclear is whether Lotus will take customer requests. We've reached out, and we'll update this story if we learn more. Designing limited-edition models and developing race cars will also fall within the scope of Advanced Performance's responsibilities. And, it's the door that buyers who want to customize their car will need to knock on; they'll be able to select different paint colors, trim materials, and upholsteries. Optional extras and a range of Lotus-branded accessories will also emerge from Advanced Performance's headquarters. Immersing customers and enthusiasts into the Lotus world is important as well, so Advanced Performance will organize tours of the brand's production lines, organize driving academies around the world (including on the Hethel test track in England) and prepare "money can't buy" opportunities for clients. There's no word yet on what these experiences will look like; more information should emerge later in 2022. Lotus put Simon Lane in charge of its Advanced Performance division. He's a good choice: his resume includes leading Aston Martin's Q division, whose list of responsibilities looks a lot like Advanced Performance's. Q notably brought us the V8-powered Cygnet in 2018 and the one-of-a-kind Victor unveiled in 2020. Some of its other projects have been more tame: it gave the DBX a long list of carbon fiber parts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus builds the final Elise, Exige and Evora

Lotus has closed one of the most important chapters of its history: It has ended production of the Elise after a 25-year run. It also built the final example of the Exige, which was closely related to the Elise, and of the Evora, which was bigger and more comfort-oriented. We knew that this day was right around the corner, Lotus announced Final Edition variants of the Elise and the Exige in February 2021, and the British company confirmed that it's keeping the very last examples of the three models for itself. Shown above, the last Elise is a Sport 240 Final Edition model in yellow. The last Exige is a Cup 430 Final Edition finished in British Racing Green, while the last Evora is a GT430 Sport model that wears Dark Metallic Gray paint. All three cars will join the carmaker's growing collection of heritage models. Lotus built 51,738 examples of the Elise, the Exige, and the Evora combined over the past quarter of a century. While that doesn't sound like much, not when Ford sold over 787,000 units of the F-Series in pandemic-ridden 2020, that figure represents nearly half of the cars Lotus has built since its inception. It's worth noting that this number doesn't include the Elise derivatives made for third-party companies; the original Tesla Roadster was built on an Elise-sourced chassis, and the Opel Speedster was developed and manufactured by Lotus. It sounds like the three nameplates have been consigned to the pantheon of automotive history — at least for now. Lotus isn't standing still, however. Funded by Volvo parent company Geely, it unveiled the Emira, a coupe powered by a mid-mounted engine, earlier in 2021, and it's planning to launch its first crossover in spring 2022. The soft-roader will be the first in a series of mass-produced electric models from the company. Looking much further ahead, Lotus will also release a sedan and an electric sports car developed jointly with Alpine.

Lotus Elise returning to US in 2020

If you've been hoping to get your hands on a new Lotus Elise, we've got mixed news for you. The good news is that Lotus will bring the Elise back to the US market. The bad news is that it won't happen before 2020. Lotus was forced to withdraw the model (along with the Exige) from the US market in 2011 after it no longer complied with US safety regulations and its temporary exemptions expired. Lotus first launched the Elise in 1996 when the company was still owned by former Bugatti chief Romano Artioli. It rolled out the current Series 2 model in 2001, and brought it to America for the first time in 2004. The larger Evora faced similar issues, and was modified in the form of the new Evora 400 that now meets US regulations. Lotus CEO Jean-Marc Gales tells Automotive News that doing the same with the Elise would be unfeasible. "We'd need smart airbags, plus side airbags and to change the whole front crash structure. It would add 100kg," or 220 pounds, said Gales. While modifying the current Elise would be prohibitive, the next version is being designed to meet American standards. That won't happen before 2020. In the meantime, Lotus continues to sell a small number of certain variants of the Elise and Exige for use exclusively on tracks. Related Video: Featured Gallery 2011 Lotus Elise News Source: Automotive News - sub. req.Image Credit: Lotus Lotus Performance