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Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

Lotus names Jean-Marc Gales as new CEO

It's been about two years since DRB-Hicom took over Proton, and through it Lotus. One of its first courses of action was to fire the existing CEO, Dany Bahar, and proceed to scrap most if not all of his (arguably over-) ambitious plans. In his place they put one of their own - Aslam Farikullah - as Chief Operation Officer, but now the Malaysian-owned British automaker has attracted an industry heavyweight to lead it into the future.
That heavyweight is Jean-Marc Gales. The British- and German-educated Luxembourgian has spent the past couple of years running the European Association of Automotive Suppliers (CLEPA), but may be better known for his previous posting as CEO of PSA Peugeot Citroën between 2009 and 2012, during which time he introduced the Citroën DS line, amongst others, and increased the French automaker's sales. Before PSA he worked for Daimler, General Motors and Volkswagen.
As the new Chief Executive Officer of Group Lotus, Gales will face the difficult task of growing a business based on three models - the Elise, Exige and Evora - that date back to 1996, 2000 and 2009, respectively. Whether he'll push for new models like his predecessor did remains to be seen, but he'd be wise to learn from Bahar's mistakes and avoid overextending what has always been a relatively small automaker.

Lotus and Aston Martin to hook up?

This has been a tumultuous year for Lotus - to say the least - from the company being sold off back in January to its CEO Dany Bahar being fired in June to its questionable financial status and rumors of the British automaker being sold off to another automaker. First, we heard that Volkswagen was interested in acquiring Lotus and parent company Proton, a rumor that was later dismissed. Now Automobile is reporting that fellow Brit Aston Martin could be in the market to work with or possibly even merge with Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.