1969 Lotus Elan S4 on 2040-cars

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Lotus runs the Emira hard - and sideways - on track

Lotus sent Gavin Kershaw – the British automaker's attributes and product integrity director – out on track with an Emira and a camera crew. In between reminding us that manual transmissions are wonderful and getting the Emira increasingly sideways, Kershaw's job was to explain how the last ICE-powered Lotus is still a Lotus. In this extended teaser, Kershaw offers us a look at a fresh new tidbit, that being the car's four driving modes. "Tour" mode will handle everyday driving, programmed for "maximum stability and control." "Sport" does what we all expect "Sport" to do, tightening responses and loosening slip angles. "Race" opens up even more slip angle, and changes the gauge cluster to display racy dials like the performance tachometer. Then there's the wonderfully named "Fully Off," which shuts down every nanny save the ABS. And remember, the Emira will be offered with two suspensions, either standard Tour or stiffer Sport, and will only come with hydraulic steering. Sounds like Lotus has delivered on its quest to make the Emira "for the drivers."  The engine in the V6 First Edition is the same Toyota-sourced supercharged 3.5-liter V6 found in the Evora, producing 400 horsepower and 310 or 317 pound-feet of torque depending on transmission — the automatic gets the greater torque, but why would you do that? This one comes just about fully loaded, graced with the Driver's Pack, Lower Black Pack, Design Pack, and Convenience Pack, plus optional 20-inch wheels with diamond-cut two-tone finish and two-piece brake discs with branded calipers. It won't cost anything to swap the wheels for silver or black versions. The only other big-time options we know about so far are the $1,400 Extended Black Pack, which adds more black accents in places like the roof, mirror caps, and exhaust finishers, and the $2,150 six-speed automatic to replace the six-speed manual.  Next year's base model will run with a turbocharged 2.0-liter four-cylinder procured from AMG, producing 360 hp and shifting through a dual-clutch transmission.  While you wait, the Emira V6 First Edition configurator is online and ready for flights of fancy. To get in one when they begin arriving Stateside, the V6 First Edition opens up the bidding in early 2022 at $93,900. Late 2022 brings a base four-cylinder Emira that starts at $74,900. Neither of those prices includes destination. Related Video This content is hosted by a third party. To view it, please update your privacy preferences.

Lotus Evora Sport 410 will come to North America this year

Just a year after debuting the 400-horsepower Evora 400, Lotus now reveals the Evora Sport 410, which sharpens the coupe even more. As the name suggests, power creeps up to 410 hp, but the more impressive change is the 154-pound drop in weight. Like the 400, the new model is even on the way to the US. "A specific North American version of the Evora Sport 410 will be announced later in 2016 along with the price," Alastair Florance, Lotus Group PR Manager, told Autoblog. We hope it's as light here as in the rest of the world. The Evora Sport 410's extra power and fewer pounds translate to improved performance. The run to 60 miles per hour now takes 3.9 seconds, versus 4.1 seconds for the Evora 400. The top speed remains the same at 186 mph. The latest model is also three seconds per lap faster around Lotus' Hethel test track compared to the 400. Lots of new carbon fiber parts are the key to the significant weight loss, which takes the coupe down to 2,921 pounds. The front splitter, roof, tailgate, rear diffuser, sport seats, and front access panel are now made from the lightweight material. Inside, there are single-piece door panels, which no longer have armrests or stowage pockets. Lotus plans to build 150 Evora Sport 410s a year, but it's not clear whether that figure includes the North American specific model. Prices in the UK start at the equivalent 79,900 pounds ($112,000 at current exchange rates). We don't yet know US numbers, but the Evora 400 sells for $89,900 here. You can assume a higher cost for this model's greater performance. Lightening strikes again: The Lotus Evora Sport 410 • 0-60 mph in 3.9 secs and a top speed of 186 mph • 70 kg slashed from the weight of the Evora 400 • Comprehensive carbon fibre package as standard • Increased power, reduced mass, sharper handling • Total production limited to one-hundred and fifty vehicles per year In a move that should surprise no one, Lotus has raised the bar once again by lightening the Evora in order to develop the sensational Evora Sport 410. Following on from the recently announced Elise Cup 250, and the Exige Sport 350, Lotus' famous Lightweight Laboratory has been hard at work cutting the weight of the Evora 400 by a massive 70kg. With a host of high-performance carbon fibre components as standard, and sharing the 410 hp supercharged engine with the track-bred 3-Eleven, the Lotus Evora Sport 410 clocks 0-60 in 3.9 seconds on its way to a top speed of 186mph.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...