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Lotus rolls out factory delivery program for Elise, Exige and Evora

"We are delighted to open our doors to customers so that they can collect their new car from us direct." - Jean-Marc Gales
Buying a Lotus sports car now comes with an added perk - you get a peek behind the curtain at the famous factory in Hethel, England.

Lotus CEO busted doing 102 mph uses 'Test Driver' defense

A UK police officer busted Lotus CEO Jean-Marc Gales doing 102 miles per hour in a Lotus on the A11 motorway near the carmaker's Hethel HQ. Doing 102 mph in a Lotus isn't a problem. Doing 102 mph in a Lotus in a 70-mph zone, however, is. The even bigger problem for Gales was that according to the sentencing guidelines, the minimum spanking for such hijinks is three points added to the driver's record and a GBP100 fine. The biggest problem for Gales was that he already had eight points on his license for previous offenses. At 12 points, a UK driver can be banned from driving for six months, and Gales did not want to be one tiny point away from that fate. Gales could have explained himself in court, but he had his solicitor, Simon Nicholls, do it for him. Nicholls prepared an arcane quodlibet that could be called the "Test Driver Defense." The premise was that as CEO of a sports car company, Gales felt compelled to test drive his company's newest products, and that Gales' hands-on, wide-open-throttle approach to his job is partly "responsible for the remarkable turnaround in the fortunes of the company." As such, it would be "vital" for Gales to continue doing his work, beneficial to the country as it were. The cheekiest bit came when Nicholls said, "Of course [Gales] was driving very carefully but was not driving in accordance with the speed limit," and that sentencing guidelines are "handrails not handcuffs." The solicitor furthermore suggested that instead of assessing points, the court should issue a 30-day driving ban and a fine. And the court agreed. On top of ordering Gales into the shotgun seat, the magistrate instructed Gales to pay GBP666, plus GBP100 for court costs, and GBP66 for a victim surcharge. That's about $1,400 in US funds, but no points. Then the magistrate said Gales - who wasn't present - should stick to test tracks instead of public roads for his triple-digit duties. The episode proves that Lotus not only knows how to add lightness to cars, it knows how to do the same for justice. Related Video:

Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.