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New 2024 Lotus Emira priced at just under six figures

Unveiled in 2021, and delayed earlier in 2023 allegedly due to certification-related issues, the 2024 Lotus Emira is finally ready to turn its wheels on American pavement. The coupe appears on the firm's online configurator, but it costs significantly more than initially announced. Buyers will have two Emira flavors to choose from. The entry-level car uses a Mercedes-AMG-sourced 2.0-liter four-cylinder engine that's turbocharged to develop 360 horsepower and 310 pound-feet of torque. It spins the rear wheels via an eight-speed automatic transmission. Next up is a supercharged, 3.5-liter V6 provided by Toyota and rated at 400 horsepower and 310 pound-feet of torque. The six-cylinder spins the rear wheels via a six-speed manual transmission, though a six-speed automatic that bumps the torque figure to 317 is a $2,150 option. Pricing for the base Emira starts at $99,900 excluding destination fee, which hasn't been published yet, while the V6-powered car carries a base price of $105,400. Note that these figures only apply to the First Edition model; Lotus hasn't detailed or priced the other available trim levels. For context, the Geely-owned British brand initially announced prices of $85,900 and $93,300 for the four-cylinder- and V6-powered models, respectively. An earlier report blames the increases on the supply chain-related constraints that have plagued most carmakers since 2020. Enthusiasts configuring an Emira have a long list of options to choose from. Lotus offers Touring and Sport chassis configurations (the latter brings a firmer suspension system), 13 paint colors, a Black Pack that bundles black exterior trim pieces, and three wheel designs. Inside, you've got several leather and Alcantara upholsteries to choose from plus a vehicle tracker, a HomeLink transceiver, and tinted windows. Lotus dealers across the nation will begin receiving the V6-powered Emira First Edition in the third quarter of 2023, while buyers waiting in line for a four-cylinder-powered model won't get their car until the first quarter of 2024. Additional trim levels should join the range later on. Related video:

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus C-01 motorcycle rumored to get 200-hp V-twin engine

Back in June, Lotus announced it was getting into the motorcycle business. Or, we should say, Kodewa and the Holzer Group are getting into the motorcycle business, and have acquired the rights to use the Lotus name. One way or another, we're now receiving word on some of the specs we can expect from the prototype dubbed C-01.
The Lotus motorcycle is being designed by Daniel Simon, the automotive futurist who has penned, among other things, the light-cycles for Tron: Legacy and the livery on the LMP2 racer Kodewa also fields under the Lotus name. So you know it's going to look pretty awesome, but what will make it go?
According to Visor Down, the C-01 is being tested with a V-twin engine sourced from an undisclosed supplier that produces 170 horsepower in stock trim but has been tuned to produce nearly 200 hp in Lotus trim. A pair of prototypes - one with carbon-fiber bodywork and one without - have already undergone several thousand kilometers of testing, and are said to be handling "very well."