2014 Lotus Evora S 2+2 on 2040-cars

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Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

Lotus builds the final Elise, Exige and Evora

Lotus has closed one of the most important chapters of its history: It has ended production of the Elise after a 25-year run. It also built the final example of the Exige, which was closely related to the Elise, and of the Evora, which was bigger and more comfort-oriented. We knew that this day was right around the corner, Lotus announced Final Edition variants of the Elise and the Exige in February 2021, and the British company confirmed that it's keeping the very last examples of the three models for itself. Shown above, the last Elise is a Sport 240 Final Edition model in yellow. The last Exige is a Cup 430 Final Edition finished in British Racing Green, while the last Evora is a GT430 Sport model that wears Dark Metallic Gray paint. All three cars will join the carmaker's growing collection of heritage models. Lotus built 51,738 examples of the Elise, the Exige, and the Evora combined over the past quarter of a century. While that doesn't sound like much, not when Ford sold over 787,000 units of the F-Series in pandemic-ridden 2020, that figure represents nearly half of the cars Lotus has built since its inception. It's worth noting that this number doesn't include the Elise derivatives made for third-party companies; the original Tesla Roadster was built on an Elise-sourced chassis, and the Opel Speedster was developed and manufactured by Lotus. It sounds like the three nameplates have been consigned to the pantheon of automotive history — at least for now. Lotus isn't standing still, however. Funded by Volvo parent company Geely, it unveiled the Emira, a coupe powered by a mid-mounted engine, earlier in 2021, and it's planning to launch its first crossover in spring 2022. The soft-roader will be the first in a series of mass-produced electric models from the company. Looking much further ahead, Lotus will also release a sedan and an electric sports car developed jointly with Alpine.

Lotus Type 132 electric SUV gets another teaser

Back in August, Lotus laid out its product plans for the next few years. One of the most significant ones, and soonest to launch, is the Type 132, an electric SUV. A muddy silhouette was all we got with the product announcement, but now we get an up-close look at the SUV. Unfortunately, this look is so close up that all we can see is the lower grille section. It's not a bad looking grille section, with divvied-up hexagonal openings. They even have active shutters that adjust for cooling or aerodynamics. But of course, there's not much else we can tell. The Type 132 is slated to launch next year, so we won't have long to wait. It's one of four electric Lotus models that will launch in the next few years, not including the Evija supercar. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.