1973 Lotus Europa Type74 on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus Type 66 is the Can-Am race car that never was

Most car reveals for Pebble Beach are all-new luxury and supercars, faithful recreations of classics, or some unique restomods. What Lotus has revealed isn't really any of those. The Type 66, while looking like a reproduction of a classic race car, is actually completely new, since it was never built in the first place. Apparently Lotus was considering entering the Can-Am racing series back in 1970, a time when the company was seriously competitive in Formula 1. A designer by the name of Geoff Ferris was put in charge, and drawings and models were made, but the project, called Type 66, never went any further. Those Type 66 designs survived, and to help celebrate the company's 75th anniversary, Lotus decided to bring the car to life. And the result is not exactly what it would've been built for 1970. The design is very similar, and the red, white and gold paint is what Lotus would've used. However, the body has been formed from carbon fiber (something that was definitely not used) and makes much more downforce thanks to more than 1,000 hours of aero development. Specifically, it can produce 1,764 pounds of downforce at 150 mph, more than the weight of the vehicle. The frame is more traditional, though, being made of extruded and bonded aluminum and aluminum honeycomb panels. The powertrain is a similar blend of vintage and modern. It uses a pushrod V8 of unknown manufacture, but with forged internals as well as modern fuel and engine management. It makes a huge 819 horsepower at 8,800 rpm and 550 pound-feet of torque at 7,400 rpm. It also has functional and classic-looking gleaming intake trumpets sticking out the back. Safety and features that are thoroughly modern are also included in the Type 66. It has electric power steering, ABS, a modern fuel sell, sequential manual transmission and an anti-stall multiplate clutch. Only 10 Type 66s will be built, one for every race in the 1970 Can-Am season. Each one will cost more than GBP1 million, or $1.27 million. And, unsurprisingly, it's for the track only. Related Video:

Lotus Eletre opens a new front in electric SUVs

Ladies and gentlemen, the new era of Lotus as an EV maker begins with this, the Eletre. It takes elements we've seen on the Evija battery-electric hypercar and Emira ICE sports car, wraps them in a larger package, jacks them up, and throws in a lot of new tech for the brand and the market. Let's start with size, which is the easy bit. The Eletre is 201 inches long on a 118.9-inch wheelbase, about 79 inches wide, and 64 inches high. Every one of those dimensions puts the Lotus within a couple of inches of the Aston Martin DBX: the EV being a little longer, with a slightly shorter wheelbase, a little wider, and a roof a couple of inches lower. For us, the side view most closely represents the form we had in mind based on recent spy shots. The front is intense, the yellow of the hero car making the greatest contrast with the polygonal void below. The lights above the leading edge are DRLs and turn signals, the main beams are recessed into that void, hugging the upper edge. The rear, with its Lotus script and full-width light bar fading into triangular intakes along the sides, clearly comes from the sports cars. It can glow in four colors depending on what it needs to communicate, and forms a connection with the light bar across the instrument panel. The SUV proportions and black roof are still playing tricks with our eyes, though; we can't help feeling the Eletre carries its bulk up high. The wheels are an optional set of 23-inchers that hide optional 10-piston (ten!) calipers gripping ceramic composite rotors. Lotus isn't ready to divulge specific battery capacity and motor outputs between those wheels. All we're told is the pack is more than 100 kWh and output starts at 600 horsepower. Every Eletre is all-wheel-drive, with a motor on each axle. The 800-volt electrical architecture can handle up to 350-kW fast-charging, 20 minutes at a station at that charge rate restoring 248 WLTP miles of the Eletre's estimated 373-mile range in WLTP testing. EPA numbers will come eventually. Lotus says the hauler will get to 62 miles per hour in under 3 seconds and hit a top speed of 161 mph. The electronic side mirror housings each contain three cameras, one camera for the rear views, one to help stitch a 360-degree overhead view, and one to help enable self-driving. The charge port is on the front left fender, but keen eyes might notice more shutlines atop the front wheel arches.