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Lotus bows out of Paris Motor Show

The plan put forth by former Lotus CEO Dany Bahar was to explode the British brand into the high-dollar sports car segment and directly challenge its marquee names. The first explosion came with the surprise introduction of five concepts at the 2010 Paris Motor Show. What has continued to surprise, though, is that the explosions haven't stopped: parent company Proton has had troubles leading to a reworking of its Formula One involvement, its IndyCar effort has had a rough ride, Proton's sale to Malaysian conglomerate DRB Hicom led to a production stoppage, and while the company was reassured that it wouldn't be sold, Bahar was shown the door - along with four of those Paris concepts, as far as we can tell. Yet the company is still making highly regarded cars and going racing.
So it shouldn't be all that surprising that, according to a report in Car and Driver, Lotus won't be attending this year's Paris Motor Show at all. Lotus didn't have much to show off at the Geneva Motor Show or the New York Show as all development was halted for two months, and the new corporate owner and new CEO installed by that owner are still working through the details of its niche English property. We will hope this is nothing more than a step in the reorganization, and look forward to seeing the Hethel firm again in Los Angeles or Detroit.

New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

Lotus will return to its roots with mid-range model due out in 2021

Lotus knows it can't keep manufacturing the Elise, the Exige, and the Evora indefinitely. It will reportedly begin the process of rejuvenating its range in 2021, when it launches a light, driver-friendly sports car named Type 131. British magazine Auto Express learned the Type 131 — an internal designation that won't reach production; Fiat already owns the 131 nameplate — will be deeply and unabashedly rooted in the company's decades-long heritage. It will embrace Lotus founder Colin Chapman's "simplify and add lightness" philosophy thanks in part to a new platform that should be modular enough to underpin other upcoming additions to the firm's range. Coupe and roadster variants of the 131 will be offered, though only one body style might be available at launch. Although Lotus is working on bringing the electric, limited-edition Evija to production, the Type 131 will eschew all forms of electrification in the name of lightness. Power will come exclusively from a gasoline-burning engine, though the report doesn't specify whether it will have four or six cylinders. Our crystal ball tells us it will be a turbocharged and/or supercharged four-cylinder, because the engine will most likely come from Geely (which purchased a controlling stake in Lotus), and there isn't a six-cylinder on its palette of engines. If the report is accurate, Lotus will share official information about the Type 131 in the coming months, and the model will make its debut in the second half of 2021. Interestingly, it will slot neatly between the Exige and the Evora (pictured) rather than replacing one or both. It's too early to tell whether it will be sold in the United States, but every Lotus official Autoblog has spoken to in recent months has stressed America is an important market. On the opposite side of the scale, Lotus is also developing its first SUV. The yet-unnamed model will be built on a platform sourced from within the Geely group (possibly Volvo's CMA architecture), and it will be developed with an emphasis on performance. Enthusiasts will cry foul, but the soft-roader will become the best-selling Lotus. Related Video: