Lotus Esprit on 2040-cars

Auto blog

Lotus Esprit all but ready to go, but held back by management issues

Brief and disappointing is this report from Autocar on the status of the Lotus Esprit: it is finally ready and sitting at the light, but the light might not go green for a long time. The good news is that from being a concept two years ago at the Paris Motor Show, the aluminum and carbon fiber revival coupe is "purportedly almost finished." It is powered by a twin-turbo, 5.0-liter V8 with something like 650 horsepower, boosted by a kinetic energy recovery system (KERS) and shifting through a seven-speed paddleshift transmission. Even with all that, the UK price is said to be around that of a Porsche 911 4S Cabriolet, and the car only needs "signing off and minor tweaking."
The bad news is that former company owner Proton couldn't stay independent long enough to see through the company's ambitious five-concept-car assault - led by then-CEO Dany Bahar who was hired explicitly to lead such a campaign - and was swallowed up by Malaysian auto supplier DRB-Hicom. For a brief spell Lotus had to shut down production for lack of funds. Then the new owner cleaned house, sweeping out Bahar and, according to the Financial Times just one month ago, the Esprit and every other concept with it. Just after the FT piece came out, Lotus denied the Esprit had been canceled. Still, according to Autocar, the management whirlpool is keeping the Esprit "far from becoming a production reality."
If we're honest with ourselves, we'll keep in mind that the Esprit has been slipping into and out of a terminal ether for what seems like decades. None of us knows what is going on inside Hethel HQ, but the fact that there really is a lightweight, twin-turbo, 650-hp Lotus Esprit finally ready to be produced has to be, in spite of all else, very good news.

Lotus Evora 'Sports Racer' is oddly named and fully loaded

Lotus has just announced a new Evora 'Sports Racer' model that is, well, frankly not much more sporty or racy than the standard Evora or Evora S. Instead, the British company calls the Sports Racer a "visually enhanced and optimized version" of both the Evora and supercharged Evora S. To unpack that a little: The new trim will get a new set of unique exterior colors and a revised interior treatment, and it's fully decked out with options.
The 'Sports Racer' will be available in the buyer's choice of Carbon Grey, Nightfall Blue and the Ardent Red that you see in the image above (the only image we've seen of the car so far). Gloss black accents set the model apart and can be seen on the roof, forged wheels, mirrors and rear badges. Inside, one may choose between black-leather sports seats with red piping and stitching, or a Venom Red leather interior with black piping and stitching. How naughty.
In terms of tech, the 'Sports Racer' gets Lotus' Sports Pack and its remapped throttle response, higher redline, more powerful cross-drilled brakes and a more aggressively programmed Dynamic Performance Management system. The stereo system is also upgraded from the basic Evora, with a DVD player and seven-inch touchscreen display thrown in for good measure.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...