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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Evora GT430 revealed, Lotus' most powerful road car ever

A new Lotus grows in the English garden of lightness and speed. Lotus bills the Evora GT430 as the company's fastest, "most powerful and accomplished road car to date." And the stats seem to back that up. Lotus says the GT430's 0-to-60 time is a brilliant 3.7 seconds, the logical result of putting a 3.5-liter V6 supercharged and charge-cooled engine producing 430 horsepower into a car with a curb weight of 2,858 pounds (2,768 pounds exsanguinated). Lotus, in continual pursuit of its fetish for lightness, used carbon fiber (some of it exposed) and lightweight chassis innovations to knock 81 pounds off the curb weight of the already-quite-light Evora 410. Other comparison points: The 410 makes 410 horsepower, hence the name, with a 0-60 time of 3.9 seconds. The GT430 also gains torque over the 410, generating 325 pound-feet, though higher in the rev range at 4,500 rpm, to the 410's output of 310 at 3,500. The GT430 comes only with a six-speed manual (you can get an automatic in the 410 if so inclined), and its top speed is 190 miles per hour. Tack on aero, notably the large carbon wing, that generates up to 550 pounds of downforce (that's at top speed, but there's plenty far slower), and Lotus says the result is "tremendous real-world speed and handling unheard of in its class." It's the first new product announcement since news broke of Lotus' sale to China's Geely. Only 60 Evora GT430s will be built, at a base price of 112,500 pounds (VAT included) that will escalate quickly with options. That's around $125 grand, assuming you could get one here. Check out Lotus' website for details. Related Video: Featured Gallery Lotus Evora GT430 View 15 Photos Image Credit: Lotus Auto News Lotus Technology Coupe Performance Geely

Lotus Esprit cancelled? [UPDATE]

Two years ago, we were gobsmacked when humble Lotus shocked the automotive world by wheeling out no fewer than five new models - admittedly in various stages of development - at the 2010 Paris Motor Show. The ambitious onslaught of new sheetmetal came at the behest of then-CEO Danny Bahar who aimed to broaden the British marque's appeal by dramatically expanding its portfolio. Bahar was later thrown out by new Malaysian owners DRB-Hicom in a management shakeup that seems to still be, well, shaking out. Bahar was deposed over accusations of financial wrongdoing and the controversial executive has fired back with a $10.6M lawsuit.
Against this chaotic background, a cornerstone of Lotus' revival plans hinged on the rebirth of its Esprit supercar (shown in 2010 concept form above). According to new reports, however, the Esprit has been cancelled, a victim of the company's uncertain finances and direction. Depending on which rumor you choose to believe, the two-seat coupe was slated to receive a house-built V8 and possibly turbocharging or hybrid power. That may all be moot now, however, as DRB-Hicom is reported to have scrapped Bahar's plans wholesale, a development that apparently includes killing off the mid-engined Esprit, too.
UPDATE: And this, friends, is why we have this story with a question mark and a Rumormill tag - Lotus is denying that the Esprit has been killed off.