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Lotus opens the 2013 Formula One season with the launch of the E21 [w/video]

Lotus has broken the seal on the 2013 Formula One season, launching the E21 car at its factory in Enstone. With the regulations this year quite similar to those of last year, there are no dramatic changes in form compared to the E20. After some teams lobbied to be able to cover the stepped nose with a "vanity panel," Lotus retained the configuration, the team's technical director saying that the panel would add more weight and didn't make sense to put on the car unless it also added performance.
Beyond that, the E21 is said to be an comprehensive advance in its details - the suspension gets a new layout, the Coanda exhaust and the passive double DRS system are evolutions from last year, the front wing is "a continuation of concepts" from 2009.
After securing fourth in the Constructor's Championship last year, this is the chassis that drivers Kimi Räikkönen and Romain Grosjean will use to try and move the team up a place, which would mean beating one of the big three teams over the course of the season. The quietly and impressively consistent Räikkönen managed third in the Driver's Championship, and we're sure he wouldn't mind a move up in the standings, either.

Lotus Cars, Williams Advanced Engineering announce technical partnership

Sports car company Lotus announced a technology development partnership with Williams Advanced Engineering, more commonly referred to simply as Williams. Lotus says the partnership will be specifically focused on propulsion systems. And this has us very excited. Lotus doesn't need much introduction; it makes ultralight and spectacular handling sports cars. Williams is a bit more obscure, but it works on some of the coolest vehicles in the world. For decades the company has participated in Formula 1, and still has a team competing. It developed a wild 500-horsepower flat-six engine for Singer, and it worked with Jaguar on the C-X75 concept car and made stunt versions for the James Bond movie "Spectre." The company even has electric car experience with four seasons of Formula E and development work on the Aston Martin Rapide E on its prodigious resume. The subtext of these various Williams projects is that we could see almost any kind of powertrain show up in Lotus sports cars in the future. The companies could have some high-revving, high-output internal combustion engines for the near-term, then they could create electric drivetrains for future Lotus cars. Think first-generation Tesla Roadster but developed by a company with racing experience. Perhaps the two could even create some hybrids in between launches of the two powertrain types. Of course we're speculating, but none of this out of the question considering Williams' capabilities. In fact, since the Formula E experience is specifically highlighted in the Lotus announcement, we bet electric Lotus cars are all but guaranteed. We will be watching for developments with great anticipation. Related Video:

Lotus Eletre electric SUV reveal: Tune in today at 2:30 p.m Eastern

The upcoming electric Lotus SUV formerly known as the Type 132 officially has a name. It will be called the Lotus Eletre, and the vehicle’s full reveal is today, Tuesday, March 29. For those curious, Lotus says that Eletre means “coming to life” in some Eastern European languages. If you want to pronounce it properly, Lotus provides the phonetic spelling: “El-etra.” Basically, the "e" at the end is to be pronounced as an "a." Beyond the name announcement, Lotus doesnÂ’t have anything extra to share with us today. The name itself was revealed in a dramatic fashion, as a specially-made yellow cube containing the car was piloted up and down the River Thames in central London. Boats and cars being in the same news story as of late havenÂ’t always been for good reasons, but thankfully, this one seems to have gone just fine. If you want to watch the reveal live, make sure to tune in here at 2:30 p.m. ET Tuesday. WeÂ’ll have the live stream in this post waiting to start, so you can check back in right here at reveal time.