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What has Lotus got in store for us in Geneva?

In its latest announcement, Lotus has reported a substantial increase in sales over the past nine months of this fiscal year to date. That's good news for the once troubled niche automaker, but the interesting part was hidden further down the release. After detailing the jump in sales by 54 percent worldwide, Lotus announced that it "is revealing an exciting new car at the important Geneva International Motor Show in early March 2015." While little in the way of details were confirmed, the company said that "the product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package." Sounds pretty Lotus-like to us, but just what form it will take remains to be seen. Given that the Malaysian-owned British automaker has scrapped all of its ambitious new projects, the overwhelming likelihood is that whatever it is preparing to reveal in Geneva will be based on one of its existing models: the Elise, Exige or Evora. The last we heard, Hethel was planning a revision to the Evora, convertible and even crossover versions of the same, as well as an even more hard-core version of the Exige to take the place of the extreme 2-Eleven track car. The announcement refers to the Elise S Cup that was the company's most recent reveal, but seems to indicate that the Geneva show car will be something different. 19 January 2015 Lotus sales up 54% world-wide for the first nine months of the financial year · 81% sales increase EU overall · 88% increase in UK · 143% increase in France · 139% increase in Germany · 29% up USA; 50% up Canada · 24% up Asia and Middle East · 130% sales increases in China; 125% in Japan · Lotus Motorsport shows 19% increase · 163 dealers, 25 more than nine months ago, 50 more in pipeline by the end of 2015. · Exciting reveal in Geneva Announcing that overall sales are up by 54% in the past nine months provides tangible proof that the forward strategy established by Lotus Cars is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker. Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.

Lotus nearing decision on sedan versus crossover

Lotus may be comfortable for the time being developing newer and better versions of its existing sports cars, but it won't necessarily skate by on its aging product portfolio forever. According to a report from Reuters, Lotus and its Malaysian parent company DRB-Hicom are currently considering adding a new model to the British automaker's lineup. And in a further sign of the times, it seems likely that the new model would be either a sedan or crossover. "I'm a bit torn between an SUV and a four-door sports car – but in the end I can see that the SUV has the bigger market," Lotus CEO Jean-Marc Gales told Reuters. "We'd do an SUV that is very light, very fast on the track and has outstanding handling," in keeping with what Lotus is known for. It would not be the first sports car manufacturer to delve into either category, of course. Porsche rebuilt its business by expanding into both categories with models like the Panamera, Cayenne and Macan. Maserati has long offered successive versions of the Quattroporte, more recently launched the Ghibli sedan and will soon introduce the Levante crossover. Aston Martin has toyed with both, as has Lamborghini. Other marques like Ferrari and McLaren, however, remain resolutely opposed to either proposition. This past December, we reported that Lotus was preparing to go a slightly different route by offering a high-riding version of the Evora instead of a proper four-door sport-ute. This latest development, however, would appear to be quite different. The company's engineering division showcased the APX crossover concept back in 2006, and revealed the Eterne sedan concept as part of the grandiose plans of the previous Bahar administration in 2010. The last time the proposition came up this past August, nearly half of respondents to our online poll voted that Lotus should build a sedan, but not a crossover. Over a quarter of you said Lotus should built both, 2 percent voted for the crossover over the sedan, and 22 percent said Lotus should steer clear of either.

Lotus reveals extreme new 3-Eleven at Goodwood

Lotus has taken the occasion of the Goodwood Festival of Speed to reveal the new 3-Eleven. Billed as the quickest, most expensive road-going series production Lotus ever, the new 3-Eleven picks up where the previous 2-Eleven left off. And that gave the British automaker quite a starting point. An extreme evolution of the Elise and Exige, the new 3-Eleven boils things down to the bare essentials and packs a mighty punch. It's built around an aluminum chassis with composite bodywork and a completely open cockpit. That gives it a curb weight of less than 2,000 pounds to embody Colin Chapman's ethos of "adding lightness" like no other modern Lotus we've seen yet. At its heart lies an upgraded version of the company's 3.5-liter supercharged V6, producing 450 horsepower and 332 pound-feet of torque. That makes it even more powerful than the new Evora 400, and channels through a six-speed manual transmission, limited slip differential, and traction control. Other features include double wishbone suspension front and rear, Eibach springs, adjustable Ohlins dampers, AP Racing brakes, a Lotus-tuned Bosch ABS, 18-inch alloys up front, 19 inches the rear, shod with Michelin rubber. All of those goodies translate to a 0-60 time of under 3.0 seconds and a top speed of up to 180 miles per hour. It's even quoted to lap the company's test track at Hethel in 1:22. That makes it an impressive ten seconds seconds faster than the aforementioned Evora 400 – which is already six seconds faster around the circuit than the preceding Evora S. Production will be limited to just 311 examples, and is slated to commence in February 2016, with the first deliveries to begin in April. Any potential for North American availability has yet to be announced, but in the UK pricing will start at GBP82,000 (equivalent to $129k at current exchange rates). A more extreme Race version will be offered alongside the Road model, priced at GBP96,000 ($150k) before taxes or GBP115,000 ($180k) with, upgrading with track-focused features like a more aggressive aero kit, six-point racing harness, and a six-speed sequential gearbox.