2000 Lotus Esprit on 2040-cars

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Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus Evora, Exige, and Elise add lightness to Geneva

The folks at Lotus have been quite busy over the past few months adding lightness to their vehicles. Since December, the company has introduced lighter, quicker versions of the Evora, Exige, and Elise, and all three members of the trio are present at the 2016 Geneva Motor Show. Each one is special in its own way, but if you crave a nimble sports car, you probably wouldn't be disappointed with any of these new models. The Evora Sport 410 is the most luxurious member of the bunch, at least by Lotus standards. At 2,921 pounds, it's also the heaviest, but a 410-horsepower 3.5-liter supercharged V6 makes this one the most powerful, too. The coupe can rocket to 60 miles per hour in 3.9 seconds and to a 186-mph top speed. Lotus will make just 150 of these special Evoras per year, and they'll have carbon fiber parts for the roof, tailgate, sports seats, and more. Best of all, this will be the only one of these three that will get a North American version. The Exige Sport 350 Roadster is the coolest member of this group, featuring tartan seats that we absolutely love. It's also the quickest of the three, reaching 60 mph in just 3.7 seconds, and it tops out at 170 mph. The rapid sprint is possible because the 345-hp 3.5-liter supercharged V6 only needs to push 2,480 pounds. The Elise Cup 250 rounds out the group with the lightest weight at 2,053 pounds (2,030 pounds with the optional Carbon Aero Package) but the least power at 243 hp. However, it certainly isn't slow with a 60-mph run in 3.9 seconds and a top speed of 154 mph. Lotus plans to make just 200 of them year each year. If you could pick any one of the three, which would you choose? The Evora might be the most livable every day but chucking around the Elise could be a barrel of fun. There're also those fantastic seats in the Exige. Let us know in Comments which one you want the most.