1998 Lotus Esprit V8 Twin Turbo on 2040-cars

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Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

Radford Type 62-2 is rad, a coachbuilt sports car based on Lotus underpinnings

There’s a new coachbuilder out there, and the company calls itself Radford. Today, Radford revealed its first car — the Type 62-2 — and itÂ’s based on the chassis and underpinnings of the Lotus Evora. ThatÂ’s an extremely good place to begin building from. Plus, the company has some big names attached to it. F1 racer Jenson Button is the one who dialed in the carÂ’s driving dynamics. Mark Stubbs, formerly of Bentley, Bugatti, Aston Martin and more, led the design process. And Ant Anstead, now co-hosting "Wheeler Dealers," is handling the build/production work. There may be an Evora underneath all the new bodywork, but this vehicle doesnÂ’t look like one on the outside. Instead, itÂ’s meant to take after the original Lotus Type 62 race car. Take one quick look at both, and it appears as though Radford has done a standup job of getting it there. ItÂ’s even been revealed initially in livery worn by the old Type 62. WeÂ’ll note that there will be two cars with slightly different looks. The first is a “Classic” version without a wing and fitted with staggered 17/18-inch wheels. The other model is called “Gold Leaf,” and it has the Type 62Â’s wings, can be done in the livery you see here and features larger center-locking 18/19-inch wheels. Thanks to the aluminum-intensive structure of the Evora, the Radford Type 62-2 weighs just under 2,205 pounds. Radford saved additional weight by using all carbon fiber body panels. This lightweight body is propelled forward via the 3.5-liter Toyota-provided supercharged V6 used in the Evora. Its base tune in the Type 62-2 offers up 430 horsepower. However, upgrading from the Classic to the Gold Leaf brings an increase to 500 horsepower. Radford says it gets the extra power via upgraded pistons, connecting rods, camshafts and new electronic engine mapping. If you want the extra power in the Classic, Radford says you can still optionally have it. As you may already suspect, a six-speed manual transmission is available on the Type 62-2. Unlike the Evora, though, you can also spec a seven-speed dual-clutch automatic transmission. ItÂ’s the only transmission available if you spec the engine up to 500 horsepower, so pick your poison on that front — thereÂ’s no manual available for the high-power version. As for the suspension, Radford says itÂ’s lowered the car more and changed the suspension geometry a bit compared to the standard Lotus design — thanks, Jenson.

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.