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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus Evora update coming, new models still on hold

The trials and tribulations at Lotus over the past several years haven't put the company in best financial position, and after the dismissal of Dany Bahar as CEO, the automaker seemed rudderless. Jean-Marc Gales (pictured above) is the new captain at the helm of the British sports car brand, and he seems like the complete opposite of Bahar. Where the former boss was hugely ambitious (perhaps overly), the current CEO has crafted a plan for a gradual turnaround under what he called a "logic-based" recovery in a recent interview with Autocar. The most logical part of Gales' plan is focusing on what Lotus can actually do. Instead of launching new products, he wants to continue to refine the current lineup. "We won't have the funds to build all-new cars in the next few years," he said to Autocar. The biggest of these updates includes a heavily revised Evora with more power and less weight to debut at next year's Geneva Motor Show. An even lighter-weight Cup model is planned for later. The Exige will get a revision in 2016. Gales also hints that a future, feather-light model like the 2-Eleven is on the docket, and a crossover is on the drawing board, according to Autocar, though not yet green lit. North America is also a priority. Lotus is forever linked to founder Colin Chapman's axiom to add lightness to the brand's models, and Gales is continuing that history with the Lightweight Lab. According to Autocar, in this huge room the company's models are completely disassembled with each part labeled. The entire staff is invited to come in and make suggestions on places to reduce weight and lower costs. "This brand is like a sleeping princess, but I believe she is starting to wake up," Gales said to Autocar, but he's keeping sales projections modest. Gales wants annual numbers to increase from about 2,000 units this year to 3,000 in 2015 with his streamlined workforce but intends to keep figures at that level for a bit, while the company stabilizes.

Lotus to add 2 new sports cars by 2020, SUV by 2022

British sports carmaker Lotus will bring two new sports cars in 2020 with an SUV right behind them in 2021 or '22, becoming the brand's first all-new vehicles since it began production of the Evora back in 2009.CAR Magazine reports the news in an interview with Lotus CEO Jean-Marc Gales. Of the two cars, he said only that one will be a replacement for an existing car, with the other likely to be a limited-edition, track-focused car slotted above the Evora. It'll base the cheaper of the two on an evolution of Lotus' bonded aluminum chassis, while the other will get a new carbon-fiber chassis and become the brand's new performance flagship. Chinese automaker Geely, which also owns Volvo, purchased a majority ownership stake in Lotus last year, adding what's hoped to be a measure of stability and badly needed investment to years of ownership changes and endless re-iterations of existing models. With Geely money backing the operation, it's likely these two vehicles will be more likely to come to fruition than the last batch of ambitious concepts from the company, which included a new Esprit, Elite, and Elan. Those never progressed beyond the concept stage. The company soon after revealed the Evora GT430 as its fastest, most-powerful road car to date, with a 0-to-60 time of 3.7 seconds, and it put the same supercharged V6 in the Exige to bump up horsepower to 430 and increase torque to 325 pound-feet. Meanwhile, Lotus is ending production of the 3-Eleven this year, and Gales has previously said the company was developing a new Elise for 2020, so it's likely that's one of the new cars. The Elise and Exige were withdrawn from the U.S. back in 2011. The new vehicles will benefit from technology from Geely's network of suppliers, and Geely is also apparently hiring new Lotus staff and investing "millions" in Lotus' production lines. Lotus said its sales were way up in both Europe and the U.S. during its last fiscal year, and while the brand still lost money it narrowed its financial losses and said it expected to be profitable before tax for the current fiscal year.Related Video: