1998 Lotus Esprit on 2040-cars

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Lotus F1 apologizes for tweeting support for LGBT Olympians

The Lotus Formula One Team is apologizing after its official Twitter account posted this image of two men kissing in connection to the opening of the Winter Olympics on Friday, February 7. It claims that the original tweet was "unauthorized."
The tweet, which Lotus deleted later that day, can be viewed to the right and was promptly replaced an apology that said, "We would like to sincerely apologise for an unauthorized message posted on our Twitter account today & will ensure this cannot happen again." Responses to the kerfuffle on its Twitter page have mostly focused on confusion as to what the original tweet was and why it was removed.
While the Sochi Olympics have been controversial among LBGT groups because of Russia's laws banning so-called "gay propaganda," the country has a growing importance in F1. In fact, the first Russian Grand Prix is scheduled to run later this season on a circuit around the Sochi Olympic Park. Genii Capital, the team's owner, has business interests in Russia, and according to the BBC, the Lotus F1 team is working on a deal to with Russian mobile phone company Yotaphone to sell it 10 percent of the team.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus bids farewell to the Elise and the Exige with Final Edition models

Lotus will put the Elise, the Exige, and the Evora out to pasture later in 2021 to make room for a new model that internally is being called Type 131. Before it embarks on this major lineup overhaul, the firm will send off the Elise and the Exige — two of its best-known and longest-running models — with a limited Final Edition. Fittingly, the Final Edition models represent the ultimate evolution of the Elise and the Exige, nameplates released 25 and 21 years ago, respectively. Lotus added power and, somewhat surprisingly, equipment without straying from the famous "light is right" philosophy that shaped both cars. Collectors have two variants of the Elise (Sport 240 and Cup 250) and three of the Exige (Sport 390, Sport 420, and Cup 430) to choose from. Stepping inside either Final Edition version of the Elise reveals a thin-film transistor (TFT) instrument cluster that can be configured with regular gauges or a racecar-like display, depending on whether motorists plan to hit the road or the track. Lotus also redesigned the steering wheel to give taller drivers more space. New upholstery and stitching patterns round out the major updates, and every Final Edition wears a specific metal plaque. Outside, the changes include new additions to the palette, including Azure Blue, which was one of the launch colors when the Elise was presented to the press in 1996. Racing Green, the hue worn by the model when it made its global debut at the 1995 edition of the Frankfurt auto show, makes a comeback as well. If 2,032 pounds is too heavy, Lotus offers optional parts (like carbon fiber panels) that shed 53 pounds. Power for the Elise still comes from a supercharged, 1.8-liter four-cylinder engine mounted directly behind the passenger compartment. It delivers 240 horsepower (23 more than stock) and 180 pound-feet of torque, figures that give the roadster a 4.1-second zero-to-60-mph time. Selecting the Cup model brings a full body kit that generates 145 pounds of downforce at 100 mph and 341 pounds at the Elise's 154-mph top speed. Like the Elise, the Exige range receives Final Edition-specific paint colors, decals, and other exterior accents. Inside, it's a similar story: Lotus added a TFT screen and a new steering wheel, among other updated parts. Instead of a four-cylinder, the Exige packs a meaner punch thanks to a supercharged, 3.5-liter V6 tuned to put 397 horsepower (a 47-horse increase) and 310 pound-feet of torque under the driver's right foot.