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What has Lotus got in store for us in Geneva?

In its latest announcement, Lotus has reported a substantial increase in sales over the past nine months of this fiscal year to date. That's good news for the once troubled niche automaker, but the interesting part was hidden further down the release. After detailing the jump in sales by 54 percent worldwide, Lotus announced that it "is revealing an exciting new car at the important Geneva International Motor Show in early March 2015." While little in the way of details were confirmed, the company said that "the product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package." Sounds pretty Lotus-like to us, but just what form it will take remains to be seen. Given that the Malaysian-owned British automaker has scrapped all of its ambitious new projects, the overwhelming likelihood is that whatever it is preparing to reveal in Geneva will be based on one of its existing models: the Elise, Exige or Evora. The last we heard, Hethel was planning a revision to the Evora, convertible and even crossover versions of the same, as well as an even more hard-core version of the Exige to take the place of the extreme 2-Eleven track car. The announcement refers to the Elise S Cup that was the company's most recent reveal, but seems to indicate that the Geneva show car will be something different. 19 January 2015 Lotus sales up 54% world-wide for the first nine months of the financial year · 81% sales increase EU overall · 88% increase in UK · 143% increase in France · 139% increase in Germany · 29% up USA; 50% up Canada · 24% up Asia and Middle East · 130% sales increases in China; 125% in Japan · Lotus Motorsport shows 19% increase · 163 dealers, 25 more than nine months ago, 50 more in pipeline by the end of 2015. · Exciting reveal in Geneva Announcing that overall sales are up by 54% in the past nine months provides tangible proof that the forward strategy established by Lotus Cars is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker. Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.

Lotus Evora update coming, new models still on hold

The trials and tribulations at Lotus over the past several years haven't put the company in best financial position, and after the dismissal of Dany Bahar as CEO, the automaker seemed rudderless. Jean-Marc Gales (pictured above) is the new captain at the helm of the British sports car brand, and he seems like the complete opposite of Bahar. Where the former boss was hugely ambitious (perhaps overly), the current CEO has crafted a plan for a gradual turnaround under what he called a "logic-based" recovery in a recent interview with Autocar. The most logical part of Gales' plan is focusing on what Lotus can actually do. Instead of launching new products, he wants to continue to refine the current lineup. "We won't have the funds to build all-new cars in the next few years," he said to Autocar. The biggest of these updates includes a heavily revised Evora with more power and less weight to debut at next year's Geneva Motor Show. An even lighter-weight Cup model is planned for later. The Exige will get a revision in 2016. Gales also hints that a future, feather-light model like the 2-Eleven is on the docket, and a crossover is on the drawing board, according to Autocar, though not yet green lit. North America is also a priority. Lotus is forever linked to founder Colin Chapman's axiom to add lightness to the brand's models, and Gales is continuing that history with the Lightweight Lab. According to Autocar, in this huge room the company's models are completely disassembled with each part labeled. The entire staff is invited to come in and make suggestions on places to reduce weight and lower costs. "This brand is like a sleeping princess, but I believe she is starting to wake up," Gales said to Autocar, but he's keeping sales projections modest. Gales wants annual numbers to increase from about 2,000 units this year to 3,000 in 2015 with his streamlined workforce but intends to keep figures at that level for a bit, while the company stabilizes.

Lotus wants to find its first car, built by Colin Chapman

Lotus is looking for the first car its founder ever built. The Lotus Mark I, a trials special Colin Chapman built in a small garage in London in 1948, has been lost to history and the company has been trying to find it for ages. As Lotus is 70 this year, the first Lotus would be quite the icing on its birthday cake. Colin Chapman constructed the first Lotus in a garage that belonged to his girlfriend's parents, at the age of 20. The car was reportedly an instant competition success, but Chapman's competitive spirit meant he soon started on the car's successor, the Mark II, and sold the Mark I in November 1950 for GBP135 after advertising it in Motor Sport magazine. Both the Mark I and II were based on Austin 7 hardware, but the latter used different Ford engines while the Mark I retained an Austin 7 engine. Experiments with lightening the vehicle and developing a better suspension design were Lotus hallmarks from the very beginning, as the car needed to beat Britain's rough rally terrain and have enough grunt to climb hills. Lotus Engineering was set up in 1952, later spawning Team Lotus that started out in Formula 1 by the end of the 1950s — and the rest is history. But Lotus owes everything to the humble Mark I. "The Mark I is the holy grail of Lotus' history," Clive Chapman, Colin's son explains. "It's the first time that my father was able to put his theories for improved performance into practice when designing and building a car. To locate this landmark Lotus, as we celebrate the 70 th anniversary, would be a monumental achievement. "We want fans to take this opportunity to look in every garage, shed, barn and lock up they're allowed to," added Chapman. "It's even possible that the Mark I was shipped from the UK, and we'd love to know if it survives in another country." This means the first Lotus could even reside in the United States, if it is still in one piece. Related Video: Featured Gallery 1948 Lotus Mark I News Source: Lotus CarsImage Credit: Colin Chapman Foundation Lotus Automotive History Convertible Classics