1995 Lotus Esprit S4 Collector's Dream 2.2 Liter Turbocharged Red Tan 5 Spd on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus offers Exige S Roadster for sale, but not in North America

The first thing you need to know is that this is the Lotus Exige S Roadster, unchanged from the Exige S even in price and officially the fastest convertible Lotus has ever made. The second thing you need to know is that if you live in the US, you won't be getting this car.
Now that that's out of the way, the lack of a roof, rear wing and front splitter help make it 22 pounds lighter than the coupe, coming in a 2,565 pounds, and the supercharged 3.5-liter V6 in this topless blossom discharges 345 horsepower and 295 pound-feet of torque. For historical comparison with a non-convertible, those numbers nearly match the 2004 Lotus Esprit V8 Final Run edition - which had twin Garrett turbochargers. Yet the Exige S gets from a stoplight to 60 miles per hour in 3.8 seconds, nearly a full second quicker than that Esprit. Fair play, though, the Esprit did weigh 3,040 pounds.
It will be fitted with a six-speed manual only, and cost 52,900 pounds ($79,667 US), 55,378 euros ($71,404 US) or 8,500,000 yen ($82,078 US), depending on where you live. Here in the US we'll be sticking with the track-only Exige V6 Cup and Cup R models. The press release below offers more on the fine points.

Here's what else you could buy for the average new-car price of $40,573

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The average price of a new car in America hit a new record in December 2020: $40,573. Not that we're surprised — the average has been over $35,000 for the past few years — but seeing that baseline figure crest 40 large is still a sticker-shock to the system. So, as we do every once in a while, we put our collective heads together and came up with a list of alternatives that you could choose to buy for that sum, new or old, classic or practical. Now, let's be crystal clear about one thing here. We're not actually recommending you make this type of decision. That said, we wouldn't blame you if you did. Managing Editor Greg Rasa: $40,000 will buy a fully loaded Camry or moderately equipped crossover. Or, for $39,997, to be exact, one could go motoring in a fine British automobile. This 2006 Aston Martin DB9 Volante in Alabama has 21,452 miles on it, and depreciation has worked its cruel magic: It is listed for less than one-quarter of its $168,000 starting MSRP when it was new. A check of other used DB9s nationwide indicates this is a fair price. This Aston's CarFax reveals two owners. (One, really, as the second was a dealership. Looks like it got traded in for a Porsche.) If you're understandably concerned about reliability, its service history indicates no surprises to date. Remember, it has a 450-horsepower 5.9-liter V12. And spring is coming. Of course a used Aston Martin is riskier than a new Camry. But as Louis Prima sang, "Enjoy yourself, it's later than you think." What price beauty? Less than $40 grand. Associate Editor Byron Hurd: This price point opens up a ton of options in the "nearly new" luxury space, including a few good enthusiast picks, but my nod here goes to the Cadillac ATS-V. The discontinued, M3/M4-rivaling, 465-horsepower sport sedan and coupe can be had all day long in this price range with low miles. In fact, the real challenge is finding one in the spec you want, since it's one of those old-fashioned cars that actually presented the buyer with choices. Here's a clean, six-speed sedan in an actual color for less than our target price, for example. Coupes are more plentiful than sedans, especially in interesting colors, but there are plenty of them out there.