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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

This might be a Lotus SUV test mule

These photos could be our first look at the Lotus SUV in test mule form. The body on the chassis is clearly that of a Lynk and Co. 01 SUV, but the underpinnings are something different entirely. Perhaps the most telling bit of all is the location in which our spy shooter caught the vehicle. We're told that this was shot dangerously close to Lotus' headquarters in Hethel, England. Using a Lynk and Co. body to test the Lotus SUV makes sense when you take into account who owns both companies. Geely happens to own Lotus, Lynk and Co. and Volvo, so they're all under the same roof at this point. These spy photos appear to be hiding a chassis that doesn't exactly fit correctly under the body, though. The front fenders are far wider than they are on the 01, and the rear fenders also look like they've been messed with to fit the much larger rubber. It has a wider, more aggressive stance than the Lynk and Co. SUV, lending more evidence to this being a Lotus SUV test mule. We'd expect a Lotus SUV to handle as well as anything in the class, so all these things do make sense if that's what it is. As for what could be powering the British SUV, that's another story. This tester has yellow caution tape covering where the gas cap is on the 01 SUV, no visible exhaust and a big, yellow high voltage sticker on the windshield. All of that tells us it's most likely electrified in some form. We didn't have intel that the Lotus SUV would be electric previously, but there's every chance they could go down that road. The Lotus 130 hypercar is going to be all-electric. And Volvo sells plug-in hybrids now, so the tech could be borrowed from there, too. Of course, Volvo doesn't have the same priorities as Lotus does with weight reduction and handling, so don't consider anything a done deal quite yet. We can't actually confirm that the vehicle in question is a Lotus underneath, but hopefully more photos and information make their way to us soon. There's still a long way to go in the development process if Lotus is only testing on mules now, so look for plenty more to come on this vehicle.

Lotus Advanced Performance division wants to make your dreams come true

Lotus took a big step in its quest to position itself as a British alternative to Porsche by launching a division called Advanced Performance. Run by a former Aston Martin executive, Lotus Advanced Performance will design and build one-off and few-off models, among other tasks. Most high-end and specialty carmakers operate a program that gives customers some degree of freedom in terms of customization. Lotus was, until now, largely an exception to this rule. It hopes to make up for lost time by giving its Advanced Performance division a surprisingly long list of responsibilities. First the department will be responsible for building "ultra-exclusive and unique vehicles" that will not be part of the firm's regular-production line-up. One of these (shown in a sketch above) looks like it draws inspiration from classic Formula One cars. Details are few and far between, but the massive rear wing speaks volumes about the kind of halo cars we'll see in the not-too-distant future. What's unclear is whether Lotus will take customer requests. We've reached out, and we'll update this story if we learn more. Designing limited-edition models and developing race cars will also fall within the scope of Advanced Performance's responsibilities. And, it's the door that buyers who want to customize their car will need to knock on; they'll be able to select different paint colors, trim materials, and upholsteries. Optional extras and a range of Lotus-branded accessories will also emerge from Advanced Performance's headquarters. Immersing customers and enthusiasts into the Lotus world is important as well, so Advanced Performance will organize tours of the brand's production lines, organize driving academies around the world (including on the Hethel test track in England) and prepare "money can't buy" opportunities for clients. There's no word yet on what these experiences will look like; more information should emerge later in 2022. Lotus put Simon Lane in charge of its Advanced Performance division. He's a good choice: his resume includes leading Aston Martin's Q division, whose list of responsibilities looks a lot like Advanced Performance's. Q notably brought us the V8-powered Cygnet in 2018 and the one-of-a-kind Victor unveiled in 2020. Some of its other projects have been more tame: it gave the DBX a long list of carbon fiber parts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.