1991 Lotus Esprit Turbo Se Coupe 2-door 2.2l on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

This Lotus Evora 410 is a custom tribute to the original Esprit

We love the Lotus Evora, whether it's in the current 400 trim or new 410 trim, and now an enthusiast has ordered up perhaps the coolest livery. It's an Evora 410 in an Esprit tribute scheme. And it isn't modeled after just any first-generation Esprit, but rather the car featured in the James Bond flick, The Spy Who Loved Me. The car is a one-off commissioned by a customer through the Lotus Exclusive program, which offers buyers the opportunity to have the car customized with special paint, graphics, body work, and interiors. In the case of this particular Evora 410, the car has a white paint job and features a bumper and blacked-out grille. Extending from the top of the grille is a black stripe that bisects the body. These cues represent the black bumper and stripes of the Esprit. Another nice touch is the Evora name on the panels just aft of the side windows. They've been written in the same font as the classic Esprit. Lotus also points out that the bare carbon-fiber engine cover is meant to look a bit like the glass hatch of the original car. They're all simple, subtle touches, but they come together to create a classy and convincing tribute. Inside, things only get better. The upholstery features Tartan inserts that were popular and common on '70s sports cars. The shift knob is also now made from wood. They're joined by a heaping helping of black Alcantara and red stitching. Mechanically, this Evora 410 is effectively unchanged from the standard model. But as we said, that's fine since the standard model, with its 410-horsepower supercharged V6, is excellent. It should be noted though that, being a standard 410, it does not have the ability to travel underwater. As mentioned at the top, this car is presently a one-off built for a customer using Lotus Exclusive. So don't expect to start seeing these at dealer lots. However, you probably could still order a similar car through Lotus Exclusive. Or you could use the program to customize your Evora 410 some other way, say in black and gold like the John Player Special Lotus F1 cars, or maybe the company's green and yellow racing colors. All we're saying is, as cool as this is, don't let that restrict you from trying something new. Related Video:

Lotus Elise, Exige recalled over oil line fire risk

Lotus is recalling 451 examples of the Elise and Exige from the 2007 and 2008 model years. The cars in question, built from December 1, 2006 to October 31, 2007 could be affected by an oil cooler line that detaches from its fitting. If the line comes loose it could release oil onto the engine and possibly start a fire, or onto a tire and potentially cause a crash.
A bulletin from the National Highway Traffic Safety Administration indicates the recall is expected to begin on March 4. Notified owners can take their cars to their dealers for repairs to the lateral oil cooler hose and hose fittings. You'll find the full release from the NHTSA below with more information.