1990 Lotus Esprit Turbo S.e. on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus 3-Eleven may be the quickest track weapon you can buy

Germany's Sport Auto magazine routinely takes world-beating supercars around the short circuit at the Hockenheimring: Porsches, Ferraris, Lamborghinis... the works. But the top of the leaderboard has now been claimed by something altogether smaller and less powerful in the form of the new Lotus 3-Eleven. The most extreme expression of the Elise/Exige platform to date, the 3-Eleven is a track-focused machine of the highest caliber. At its heart sits a relatively humble 3.5-liter supercharged V6, tuned to produce 460 horsepower. But with composite body panels and a low curb weight, it rockets to 60 in under 3.0 seconds flat, and more poignantly laps the company's own test track ten seconds ahead of the Evora 400. Now it's clocked a lap around Hockenheim – sometimes host of the German Grand Prix – in just 1:06.2, just edging out the previous record held by a Porsche 918 Spyder. It also bests the Gumpert Apollo, and the similarly track-focused Radical SR3 SL... not to mention everything else Sport Auto has ever taken to the track. What's even more impressive is that the magazine's road test editor Christian Gebhardt completed the lap on stock rubber and on a cold track that didn't get any warmer than 46 degrees Fahrenheit. Just imagine what it'd do on even semi-slicks and a warm track surface. Related Video: 'HYPERCAR-KILLING' LOTUS 3-ELEVEN SETS HOCKENHEIMRING LAP RECORD - Lotus 3-Eleven raises the bar by establishing a new "sport auto" production car lap record around Hockenheimring - Lotus 3-Eleven now heads the lap time list which features exotic hyper cars and track-focused supercars from some of the world's most prestigious manufacturers - Lap record set by "sport auto" magazine's top road tester Christian Gebhardt The Lotus 3-Eleven, the quickest series production car to come from Lotus' Hethel Headquarters, has set the fastest lap time ever recorded by the leading and highly-respected German car magazine, "sport auto". Driven by Christian Gebhardt, a highly accomplished driver and Road Test Editor for "sport auto", the Lotus 3-Eleven lapped the Hockenheimring short Circuit in an incredible 1 minute 06.2 seconds. This time was even more impressive considering that the 3-Eleven was on standard road tyres and the fastest lap was completed in less than perfect weather, where temperatures did not get higher than 8 degrees Celsius. Jean-Marc Gales, CEO of Group Lotus plc said, "Christian set a fabulous lap in less than ideal conditions.

James Bond Lotus Esprit submarine car headed to auction [w/video]

We've covered many cars from the movies and TV that have made their way to auction (the original Batmobile, good old General Lee and even Bond's iconic Aston Martin DB5), but this one ranks up there among the rarest and coolest. RM Auctions has just announced that the Lotus Esprit submarine car used in the James Bond film The Spy Who Loved Me has been added to the docket for its upcoming auction in London, September 8-9.
Of course, there are dozens of Bond cars floating around out there in collections, but none as unique as this Lotus, which ended a chase scene in the movie by taking a long walk off a short pier and transforming itself into a submersible. Since CGI was a meaningless collection of letters back then, the producers of the film actually built a fully functional Lotus Esprit submarine for the shoot. They hired Perry Oceangraphic in Florida to turn one of their six Esprit body shells into a fully functioning submarine, and former US Navy Seal Don Griffin was tapped for piloting duties. RM Auctions claims the Esprit submarine cost over $100,000 to build at the time, which is about $400,000 in today's dollars.
The submarine car comes with a incredible story, too. After filming in the '70s, it was shipped to Long Island, NY where it was kept in a storage unit that was paid in advance for ten years. When the storage contract ended in 1989 and no one claimed the contents, they were sold off in a blind auction to an area couple who had no idea what they were getting. The car has been shown occasionally in the years since, but its value remained purely speculative, until now. To date, the most valuable Bond car we know of is the original Aston Martin DB5 used in Goldfinger and Thunderball that sold for $4.6 million in 2010, but when the gavel falls at RM Auctions' London sale in September, we'll find out if the car nicknamed "Wet Nellie" on set can beat it.