1989 - Lotus Esprit on 2040-cars

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Lotus marks 20 years of the Elise

Lotus was a very different company 20 years ago. For starters, it wasn't owned by the Malaysians: it had just been sold by General Motors to Romano Artioli, the same man behind the revival of Bugatti EB110. It had discontinued the Elan, Excel and Carlton, which left the Esprit – by then already 20 years old itself – as its only product. Then the Elise came along and everything changed. The Elise arrived in 1995, based on a lightweight aluminum chassis that was ahead of its time and cloaked in composite body panels to make it incredibly light in the spirit of Colin Chapman's ethos. Its name was taken from Artioli's granddaughter, but stuck around long after he sold the company. The Esprit was eventually retired, and with the exception of the Evora, the Elise served as the basis for every other new Lotus that has followed in the two decades since: the Exige, Europa, 2-Eleven, 340R, and so on. It even lent its underpinnings to a wide array of sports cars for other automakers, including the groundbreaking Tesla Roadster, the all-conquering Hennessey Venom GT, the Opel Speedster/Vauxhall VX220, and more concepts cars and niche products than we can count. Now 20 years since its introduction, Lotus is celebrating the milestone with the Elise 20th Anniversary Edition. It's based on (and effectively replaces) the Elise S Club Racer, and trims a further 22 pounds off the curb weight. It's got matte black forged wheels and trim, a retrimmed interior and of course all the special badging. UK customers will be able to pick one up for GBP39,900, but as the Elise hasn't been offered Stateside in a few years now, we'll just have to admire – and celebrate – from afar. Lotus Elise celebrates 20 years - Celebratory 20th Anniversary Special Edition Elise - Special edition, based on the Elise S Club Racer, including classic Elise colour schemes - Pioneering and iconic Elise continues to innovate and evolve - Weight reduced by 10 kg The Lotus Elise 20th Anniversary Special Edition celebrates the unveiling of the iconic sports car at the Frankfurt Motor Show in September 1995. 20 years ago, the Lotus Elise revolutionised the sports car world, setting the benchmark for handling, purity of the driving experience, lightweight and efficiency. Its pioneering and advanced bonded aluminium chassis was a market-leading technological innovation at the time and over the years has improved and evolved and remains core to the Elise's exceptional performance today.

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

Watch the Lotus 3-Eleven run down Porsches and destroy the Nurburgring

The Lotus 3-Eleven is the automaker's most powerful production machine to date. Roughly a year ago, Lotus set out to show just how capable the 3-Eleven is by sending the open-top track-focused machine to the Nurburgring. Lotus claims the car set a blistering time of 7:06 around the track. Now in a belated celebration, automaker released two new, short clips of the vehicle sprinting around the Green Hell. There's no questioning just how capable the 3-Eleven is. In both videos, which are shot from the driver's seat, the track car chases down various Porsches at an impressive rate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. While there's some controversy over how Lotus set the time, the 3-Eleven's claimed Nurburgring pace is quicker than a Nissan GT-R Nismo and is just four seconds slower than a Lamborghini Aventador LP750-4 SV. Earlier this year, Germany's Sport Auto magazine took the 3-Eleven to the Hockenheimring where the track car managed to set a new record, besting the likes of the Porsche 918 Spyder. With a claimed dry weight of just 1,962 pounds, the 3-Eleven focuses emphasizes lightweight structure over massive power. Still, it's Lotus' most powerful production car with a 3.5-liter supercharged V6. In the right hands, the 3-Eleven can sprint to 60 mph in 3.0 seconds and managed to lap the automaker's test track 10 seconds quicker than the Evora 400. Marc Basseng, the racecar driver piloting the 3-Eleven, claimed the 3-Eleven could go even faster around the Nurburgring with less traffic. After watching these new clips, we would have to agree. Related Video: