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Lotus cars to be 'Made in China' at new Geely plant, according to documents

BEIJING/SHANGHAI — The Chinese owner of Lotus plans to start producing the British sports car brand in China for the first time with the opening of a new 9 billion yuan ($1.3 billion) factory in Wuhan city, company job advertisements and government documents showed. The previously unreported plans are Zhejiang Geely Holding Group's first move to shake up the British brand since its purchase of a majority stake in 2017. The move is in line with Geely's ambitions to build more up-market cars and throw off its reputation for copycat designs and shoddy quality. For Lotus, it could mean greater production volumes and new models such as SUVs to boost sales. "For Geely, going high-end can help it take more market share," said Alan Kang, Shanghai based analyst at LMC Automotive. "Geely needs to do that to better compete with global brands." Lotus cars are currently built in Norfolk, England. Geely and Lotus said in a joint statement that while Norfolk was Lotus's manufacturing home, a key part of the firm's strategy to revive the brand was expanding the brand's manufacturing footprint globally. "Details on additional locations and models will be confirmed in due course," the company said in an e-mail to Reuters. The planning authority of Hubei province, whose capital is Wuhan, last month approved Geely's plans for the plant. The factory will be able to manufacture 150,000 cars annually, according to a document posted on the authority's website. The Wuhan Development Zone, where the factory will be based, said in a statement posted on its website last month that production at the plant would include "Geely's Lotus project". The Wuhan Development Zone did not respond to Reuters' request for comment. The documents did not say when the plant would start operations. The facility is approved to build all-electric battery cars, electric hybrids as well as combustion engine cars like Lotuses. Job advertisements on Geely's website show the automaker is looking to fill at least 20 Wuhan-based roles for the Lotus project. LUXURY AMBITIONS While is not clear what portion of the new Chinese production line would be devoted to the British brand, greater production volumes would be consistent with Geely's stated ambition to grow the market for Lotus by broadening its line-up. Geely sold only 1,630 Lotuses globally in 2018. Lotus currently produces models such as the Evora and Elise.

Lotus opens the 2013 Formula One season with the launch of the E21 [w/video]

Lotus has broken the seal on the 2013 Formula One season, launching the E21 car at its factory in Enstone. With the regulations this year quite similar to those of last year, there are no dramatic changes in form compared to the E20. After some teams lobbied to be able to cover the stepped nose with a "vanity panel," Lotus retained the configuration, the team's technical director saying that the panel would add more weight and didn't make sense to put on the car unless it also added performance.
Beyond that, the E21 is said to be an comprehensive advance in its details - the suspension gets a new layout, the Coanda exhaust and the passive double DRS system are evolutions from last year, the front wing is "a continuation of concepts" from 2009.
After securing fourth in the Constructor's Championship last year, this is the chassis that drivers Kimi Räikkönen and Romain Grosjean will use to try and move the team up a place, which would mean beating one of the big three teams over the course of the season. The quietly and impressively consistent Räikkönen managed third in the Driver's Championship, and we're sure he wouldn't mind a move up in the standings, either.

Lotus planning new 400-hp 2-Eleven successor [UPDATE]

UPDATE: A previous version of this post suggested the Evora's new 400-horsepower V6 might find its way into the Elise, but sources indicate that it wouldn't fit. The text below has been updated accordingly. It's been nine months since Jean-Marc Gales took over as the new head of Lotus, and as Top Gear recently discovered, the former Peugeot chief is cleaning house. Gales doesn't put himself in the camp of past Lotus execs (Dany Bahar chief among them) who've reasoned that the company can only succeed if it introduces new and more upscale products. Instead he's focusing on the brand's existing models – namely the Elise, Exige and Evora – but don't think that means they'll just be skating by. On his watch, Lotus recently introduced the Elise S Cup (apparently the first model it ever introduced on schedule) and the new Evora 400 (ahead of schedule), and there are plans for more. Though Gales apparently has no intention of producing an engine in-house, the Toyota-based 3.5-liter supercharged V6 – now producing 400 horsepower and 302 pound-feet of torque – is slated to be slotted into the Exige as well. Perhaps most exciting, though, is the prospect of a successor for the 2-Eleven. That windowless speedster was the most extreme interpretation of the Exige, packing just 252 hp but weighing less than 1,500 pounds. The next version would weigh considerably more – closer to 2,000 pounds – but pack that new 400-hp engine to drive the power-to-weight ratio through the roof (if it even has one) in pursuit of a Nurburgring lap record. Don't expect it to switch to carbon fiber construction, though: Like his colleagues at Ferrari, Gales is convinced that aluminum is the way to go, offering comparable weight-saving benefits but at a fraction the cost. To ensure that these new products don't disappear in a cloud of tire smoke and irrelevance, Gales is also overhauling the way Lotus markets its cars. For one thing, he's opening new showrooms in key markets like Paris, Berlin, Monte Carlo and Abu Dhabi. For another, he's making sure Lotus actually keeps a database of its customers, something which it almost unbelievably didn't bother with until now. Those might not be the most exciting aspects of the business, but if that's all it will take to keep Lotus in the game, we're all for it. Featured Gallery Lotus 2-Eleven track car View 18 Photos News Source: Top GearImage Credit: Lotus Lotus lotus 2-eleven