1988 Lotus Esprit Turbo 40th Anniversary Edition - Rare #57 Of 88 Made on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus Evija to go for Nurburgring EV record

No matter how many times Nurburgring records are made or broken, they still stand as an important automotive measuring stick – at least in a marketing sense. Granted, there are different Nurburgring lengths even on the Nordschleife, and then it all comes down to whether the vehicle is a production car, or completely experimental, or electric, or. Â… Anyway, numbers are numbers, and some numbers are smaller than others, and the Nurburgring is a legendary place to go fast. One of the future plans for Lotus is to bring its upcoming Evija electric hypercar to the ‘Schleife and see if it can go faster than the NIO EP9. PistonHeadsÂ’ article on the Evija featured some interesting tidbits from Louis Kerr, principal platform engineer at Lotus. Kerr said the Evija should be “comfortably quicker” than the NIO EP9 at the Nordschleife, meaning they are gunning for a production EV lap time of way under 6:45. The EvijaÂ’s 70kWh battery pack has reportedly been optimized to provide 2MW peak flow for a sustained seven-minute period, which is practically tailored for a record Ring lap. After that, the batteries would heat up too much to provide peak power. The swappable battery pack can also take “ultra-fast” charging of up to 80kW thanks to active cooling of its li-ion cells manufactured by Samsung. The relatively handy swap-ability of the battery pack is done for the sake of future-proofing, as it means the 70kWh capacity can be upgraded by owners when technology progresses further. Kerr also said that the Evija should be able to hit 62mph from zero in less than the 3 seconds advertised so far, and the targeted 3-second figure should be treated as a “worst case scenario”. The Evija could thus also be able to reach 300 km/h (186 mph) even faster than 9 seconds, as stated. Lotus CEO Phil Popham also said Lotus would be able to build up to 130 units of the Evija, and that several contracts have already been signed with future buyers. News Source: PistonHeads Green Lotus Electric Supercars

Bond in Motion car exhibit coming to L.A.'s Petersen Automotive Museum

The Petersen Automotive Museum was already a must-see for any car enthusiast visiting Los Angeles, and it's about to get a little better should you also be a James Bond fan. Opening Sept. 25 in the museum's appropriately named Grand Salon gallery will be the "Bond in Motion" exhibit of more than 30 cars, motorcycles, boats, submarines, helicopters and scale models used during the creation of the 24 official James Bond films. The timing corresponds with the Oct. 8 release of "No Time to Die," the upcoming 60th anniversary of the first Bond movie ... and hey, the release of our "All 24 James Bond movies ranked only by their cars." Highlights include many of the most famous Bond cars, including a 1977 Lotus Esprit S1 in submarine guise from "The Spy Who Loved Me," an Aston Martin V8 from "The Living Daylights," a 1999 BMW Z8 from "The World is Not Enough," the Aston Martin DB10 specially made for "Spectre," the post-flipped Aston Martin DBS from "Casino Royale," and one of the 1964 Aston Martin DB5s from the recent movies. I visited an exhibit of the same name back in 2013 at England's sensational Beaulieu Motor Museum. Although the one in L.A. won't be as comprehensive as that, simply due to logistics, many of the same vehicles and props will be present. You can see some of the photos from that exhibit below, and should you be a James Bond fan, can appreciate that it went much further than the Aston-heavy headliners above. In fact, it was hard to see what was missing from the collection. Tickets are on sale for the opening reception Sept. 23 featuring "one-night-only photo opportunities, live entertainment, food and martinis, shaken not stirred." Considering this is Los Angeles we're talking about, it's perfectly plausible this means noteworthy cast members from past films. Prices are $60 for general admission and $199 for VIP access, which includes exclusive access to the exhibit, "007 lounge" and a curated talk, plus complimentary food and a hosted bar.  The exhibit runs until October 2022.  AMC Hornet and Mercury Cougar XR7 View 22 Photos