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Lotus opens the 2013 Formula One season with the launch of the E21 [w/video]

Lotus has broken the seal on the 2013 Formula One season, launching the E21 car at its factory in Enstone. With the regulations this year quite similar to those of last year, there are no dramatic changes in form compared to the E20. After some teams lobbied to be able to cover the stepped nose with a "vanity panel," Lotus retained the configuration, the team's technical director saying that the panel would add more weight and didn't make sense to put on the car unless it also added performance.
Beyond that, the E21 is said to be an comprehensive advance in its details - the suspension gets a new layout, the Coanda exhaust and the passive double DRS system are evolutions from last year, the front wing is "a continuation of concepts" from 2009.
After securing fourth in the Constructor's Championship last year, this is the chassis that drivers Kimi Räikkönen and Romain Grosjean will use to try and move the team up a place, which would mean beating one of the big three teams over the course of the season. The quietly and impressively consistent Räikkönen managed third in the Driver's Championship, and we're sure he wouldn't mind a move up in the standings, either.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus rolls out new and improved Evora 400

Having canceled its overly ambitious plans, Lotus is going to have to get by on its existing lineup for a while longer. But if this is what "getting by" looks like, count us in. What you see here is the Lotus Evora 400, the latest evolution of Hethel's 2+2 sports car and the fastest, most powerful production model the legendary British automaker has ever offered. Lighter and more potent than previous versions of the Evora, the new 400 packs a revised 3.5-liter supercharged V6 with – you guessed it – 400 horsepower, or 55 more than the Evora S, and backed up by 302 pound-feet of torque. In pursuit of its founder Colin Chapman's enduring ethos of "adding lightness," Lotus has found nearly 50 pounds of excess weight to trim from an already lean machine. While they were at it, the engineers also tweaked the electronics, re-adjusted the suspension, fitted a revised aero kit for increased downforce, bolted in a new limited slip differential, retuned the gearbox and mounted new brakes. The styling has also been revised inside and out, with new doors allowing for easier ingress and egress as well as more interior space. The result of all these improvements – aside from making the Evora look cooler – is a 0-60 time now quoted at 4.1 seconds, a top speed quoted at 186 miles per hour and a lap time of the Lotus test track a full (and very impressive) six seconds faster than its predecessor. Lotus is increasing its workforce by 50 percent in order to increase output at its UK factory from 45 cars per week to 70 in the coming months, and will distribute the new Evora 400 through an expanding dealer network that's set to grow from 168 locations worldwide at present to around 200 by year's end. THE ALL NEW LOTUS EVORA 400 - All new supercar from Lotus - Fastest and most powerful production Lotus ever - Lighter and more efficient than before The new Lotus Evora 400 is the latest pure and focused supercar from Lotus, combining high performance with the legendary Lotus benchmark handling. It is faster and dynamically more capable than the previous Lotus Evora leading to greater agility and a more involving drive. Maximum speed is 186 mph (300 km/h) and acceleration 0-60 mph is just 4.1 seconds (0-100 km/h in 4.2 seconds). This enables the new Lotus Evora 400 to lap the challenging test track at the Lotus Headquarters in Hethel, Norfolk, a scintillating SIX seconds faster than the previous model.