1978 Lotus Esprit Base Coupe 2-door 2.0l on 2040-cars

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Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

Lotus readying Evora crossover?!

If it seems to you like every sports car manufacturer is getting into the crossover game, that's because it's pretty much true. And now, we potentially have one more to add to the list, as Britain's Car magazine reports that Lotus – yes, Lotus – is proceeding with plans to build a crossover. Rather than build a new crossover from the ground up, however, Lotus is said to be developing a high-riding version of the existing Evora. It's tipped to keep its rear-drive configuration (rather than going with a proper all-wheel-drive system), with a raised ride height and more rugged styling. In that respect, it may emerge more like a Local Motors Rally Fighter than a Porsche Cayenne challenger. That may yet emerge as not such a bad thing as it may seem on the surface, but for those purists who'd balk at the notion of an off-road Lotus, the British automaker has other plans in store as well. The crossover would arrive on the heels of a refreshed version of the existing Evora, a potential convertible version of the same, and a hardcore, track-focused successor to the 2-Eleven is also said to be in the works. In the end, Lotus would only be the latest in a long string of established sports car makers to get into the crossover game. Porsche of course led the way with the Cayenne and followed up with the Macan, Maserati is set to follow suit, and last we heard, Lamborghini was still awaiting approval to build the Urus concept.

Lotus Type 66 is the Can-Am race car that never was

Most car reveals for Pebble Beach are all-new luxury and supercars, faithful recreations of classics, or some unique restomods. What Lotus has revealed isn't really any of those. The Type 66, while looking like a reproduction of a classic race car, is actually completely new, since it was never built in the first place. Apparently Lotus was considering entering the Can-Am racing series back in 1970, a time when the company was seriously competitive in Formula 1. A designer by the name of Geoff Ferris was put in charge, and drawings and models were made, but the project, called Type 66, never went any further. Those Type 66 designs survived, and to help celebrate the company's 75th anniversary, Lotus decided to bring the car to life. And the result is not exactly what it would've been built for 1970. The design is very similar, and the red, white and gold paint is what Lotus would've used. However, the body has been formed from carbon fiber (something that was definitely not used) and makes much more downforce thanks to more than 1,000 hours of aero development. Specifically, it can produce 1,764 pounds of downforce at 150 mph, more than the weight of the vehicle. The frame is more traditional, though, being made of extruded and bonded aluminum and aluminum honeycomb panels. The powertrain is a similar blend of vintage and modern. It uses a pushrod V8 of unknown manufacture, but with forged internals as well as modern fuel and engine management. It makes a huge 819 horsepower at 8,800 rpm and 550 pound-feet of torque at 7,400 rpm. It also has functional and classic-looking gleaming intake trumpets sticking out the back. Safety and features that are thoroughly modern are also included in the Type 66. It has electric power steering, ABS, a modern fuel sell, sequential manual transmission and an anti-stall multiplate clutch. Only 10 Type 66s will be built, one for every race in the 1970 Can-Am season. Each one will cost more than GBP1 million, or $1.27 million. And, unsurprisingly, it's for the track only. Related Video: