1977 Lotus Esprit on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus supposedly working up a new Elan, again

Geely's investment in Volvo, and giving Volvo the freedom to do what Volvo knows how to do, propelled the Swedish automaker to another level. This could be the year English automaker Lotus begins the same climb. Late last year, Bloomberg said Geely committed an initial $2 billion to the Lotus renaissance. That number was low, the Financial Times reporting Geely planned to invest billions over the next five years. In May this year, Lotus announced it was hiring 200 new engineers and opening a new engineering center to develop a new range of SUVs, GTs, and sedans that would expand consumer appeal to triple its current annual volume. Sports cars are a vital part of the new mix as well, Autocar citing Lotus insiders for a report that a new Elan convertible sports car has "a strong possibility of being revived in the next few years" as a nameplate.    Lotus made a splash about bringing back the Elan — along with a new Esprit, Eterne, Elise, Elite, and city car — at the 2010 Paris Motor Show. That was a very different Lotus, when Malaysian automaker Proton owned the English outfit and ex-Ferrari marketing honcho Dany Bahar manned the helm. In spite of promises of funding, the team at Hethel lurched through years of corporate drama and dire finances until Geely took over in 2017. The latest Elan whispers sketch a convertible targeting the Porsche 718 Boxster - Lotus in general has Porsche in its sights. The car pictured above is from the first re-animation of the Elan badge, from 1989 to 1995. A coming Elan would sit above the Elise in the lineup, with more space, amenities, and luxury, at the same time as it would focus on being the lightest and most agile in the segment. Before that arrives, however, Lotus needs to finish developing the sports car platform that will help carry the brand's new range for the next decade; The Lotus SUV uses Volvo's SPA architecture that carries the XC90 and XC60. CEO Phil Popham's Vision-80 program — which now seeks to grow annual volume not merely triple but six-fold to 10,000 cars by 2029 — will be centered around the multi-material architecture that replaces the Elise and Evora architectures presently employed. Due in two years, the rivet-bonded "alloy-core" chassis will likely include carbon fiber and other advanced materials.

Lotus rolls out new and improved Evora 400

Having canceled its overly ambitious plans, Lotus is going to have to get by on its existing lineup for a while longer. But if this is what "getting by" looks like, count us in. What you see here is the Lotus Evora 400, the latest evolution of Hethel's 2+2 sports car and the fastest, most powerful production model the legendary British automaker has ever offered. Lighter and more potent than previous versions of the Evora, the new 400 packs a revised 3.5-liter supercharged V6 with – you guessed it – 400 horsepower, or 55 more than the Evora S, and backed up by 302 pound-feet of torque. In pursuit of its founder Colin Chapman's enduring ethos of "adding lightness," Lotus has found nearly 50 pounds of excess weight to trim from an already lean machine. While they were at it, the engineers also tweaked the electronics, re-adjusted the suspension, fitted a revised aero kit for increased downforce, bolted in a new limited slip differential, retuned the gearbox and mounted new brakes. The styling has also been revised inside and out, with new doors allowing for easier ingress and egress as well as more interior space. The result of all these improvements – aside from making the Evora look cooler – is a 0-60 time now quoted at 4.1 seconds, a top speed quoted at 186 miles per hour and a lap time of the Lotus test track a full (and very impressive) six seconds faster than its predecessor. Lotus is increasing its workforce by 50 percent in order to increase output at its UK factory from 45 cars per week to 70 in the coming months, and will distribute the new Evora 400 through an expanding dealer network that's set to grow from 168 locations worldwide at present to around 200 by year's end. THE ALL NEW LOTUS EVORA 400 - All new supercar from Lotus - Fastest and most powerful production Lotus ever - Lighter and more efficient than before The new Lotus Evora 400 is the latest pure and focused supercar from Lotus, combining high performance with the legendary Lotus benchmark handling. It is faster and dynamically more capable than the previous Lotus Evora leading to greater agility and a more involving drive. Maximum speed is 186 mph (300 km/h) and acceleration 0-60 mph is just 4.1 seconds (0-100 km/h in 4.2 seconds). This enables the new Lotus Evora 400 to lap the challenging test track at the Lotus Headquarters in Hethel, Norfolk, a scintillating SIX seconds faster than the previous model.