1977 Lotus Esprit on 2040-cars

Auto blog

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

Race Recap: 2014 Spanish Grand Prix is boom and bust [spoilers]

The Spanish Grand Prix's 2.892-mile Circuit de Catalunya is considered a preview for the rest of the season, since it's a combination of long front straight and twisting middle sectors mimic sections from every other Formula One track to follow. After the long break following the flyaway races to open the season, teams and fans have also been looking forward to this race to see if anyone had a realistic hope of catching Mercedes AMG Petronas; Infiniti Red Bull Racing honcho Christian Horner boiled his team's outlook for the season down to the line, "We've got to [beat them in Spain] if we're going to make a championship of it."
If we take that as our starting point then the weekend began as a bust. Lewis Hamilton only just beat Mercedes teammate Nico Rosberg for pole, the Brit's final effort getting him 0.178 seconds clear of the German. Daniel Ricciardo, proving Red Bull is at least the best of the rest, took third but did so more than a second behind Hamilton. Valtteri Bottas of Williams lined up fourth, almost 1.5 second behind and Romain Grosjean delivered overdue good news for Lotus by taking fifth on the grid, more than 1.7 seconds behind pole. Kimi Räikkönen in sixth outqualified his Ferrari teammate Fernando Alonso in seventh, but he couldn't be happy about it because the Ferraris were nearly two seconds behind, and Jenson Button in eighth in the McLaren was more than two second behind. Felipe Massa put the second Williams in ninth, and Sebastian Vettel overcame a terrible start to the weekend to make it into Q3, then didn't set a time when his gearbox failed, then got dropped five places to 15th on the grid when the gearbox had to be changed.
When the lights went out, then came the boom...