2024 Lotus Emira First Edition on 2040-cars

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Lotus is giving the electric Evija a V8-inspired soundtrack

Sound is a big part of the Lotus experience, whether it comes from a four- or a six-cylinder engine, so the company doesn't want its first electric car to be completely silent. It enlisted the help of music producer Patrick Patrikios to remix the Type 49 Formula One car's V8 into a series of sounds that will be programmed into the upcoming Evija. Patrikios comes from the music industry, he has notably worked with artists like Sia and Britney Spears, but he welcomed the collaboration with Lotus because he's been a fan of the brand since his father showed him an Esprit when he was a kid. He set out to create a new range of sounds that fits the Evija's character while honoring the carmaker's heritage, a task that's difficult to accomplish. Luckily, Lotus has several sonorous engines on its resume. "There's a purity to that V8, a raw edge and an emotion that stirs something in your soul, just like the best songs," summed up the producer when asked why he chose the eight-cylinder that powered the Type 49 to victory. Lotus Evija and Lotus Type 49 View 3 Photos After recording the Type 49's exhaust note, he began digitally remastering it and realized that slowing it down put it on a frequency similar to the natural driving sound emitted by the Evija. "I adjusted the replay speeds and digital filtering of the Type 49 to generate a soundscape for the Evija – it was a very organic process," he said. You can listen to the sound created by Patrikios in the video above; it's what pedestrians will hear when the Evija speeds by. He also developed the various chimes and tones that will resonate through the cabin, like when the turn signals are activated or when a seatbelt isn't fastened. Lotus previously confirmed that the Evija will influence future cars, and we know additional EVs are in the pipeline, so the sound could spread to other models.

U.S. issues new tariff threat, this time against British-built cars

WASHINGTON — Britain is the United States' closest ally but their long friendship may be sorely tested as the two countries try to forge a new trade agreement after Britain's exit from the European Union. U.S. Treasury Secretary Steven Mnuchin said on Saturday in London that he was optimistic that a bilateral deal with Britain could be reached as soon as this year. But Mnuchin gave up no ground after a second meeting with his UK counterpart, Sajid Javid. Javid has insisted that Britain will proceed with a unilateral digital services tax, despite a U.S. threat to levy retaliatory tariffs on British-made autos. Mnuchin told reporters after Saturday's meeting that such taxes would discriminate against big U.S. tech companies like Alphabet Inc's Google, Apple, Facebook and Amazon. The UK Treasury declined to comment on the private meeting. The divide highlights the challenges ahead as the Trump administration seeks a new bilateral agreement with Britain, part of a broader push to rebalance relations with nearly all its major trading partners. The stakes are high — British Prime Minister Boris Johnson has pegged the trade deal with United States as a way to ease the pain of breaking with Europe, Britain's largest trade partner. U.S. President Donald Trump, has promised a "massive" trade deal to support Brexit, the product of a populist movement similar to his "America First" agenda. The goodwill and special relationship the two countries have enjoyed for decades may not count for much, experts say. "Trump is not going to be doing Johnson any favors," said Amanda Sloat, a senior fellow with the Brookings Institution in Washington. "He's not going to give him a trade deal without major concessions." Even before the digital tax issue arose, the Trump administration threatened to tax foreign car imports, which could hit British-made Jaguar, Land Rover, Mini, and Honda Civic hatchback cars. Stiff U.S. trade demands include increased access for U.S. farm goods, concessions that will be difficult for Britain's entrenched natural food culture to swallow. The United States also wants Britain to change the way its National Health Service prices drugs and allow in more U.S. pharmaceuticals, which could prove politically unpopular for Johnson's government. Washington's demand that London block Chinese telecoms equipment maker Huawei Technologies Co Ltd for national security reasons could also cloud talks.

Lotus Emira delayed for the U.S. while allocation amount and prices rise

It's Lotus' turn to catch the production and pricing virus, an ailment that's caused almost every automaker to lag on delivery timetables while increasing prices for reservation holders. Last October, Lotus Emiras intended for the UK home market were already trailing delivery estimates by six months. Early last year, Lotus expected to get Emiras tagged with U.S. plates as soon as fall of 2022. Now, CarBuzz reports that Emira V6 First Edition units destined for the U.S. will land on our soil this summer but won't be released to customers until between mid-October and mid-December. According to a letter sent by Gator Motorsports' franchise Indy Lotus in Indianapolis, Indiana, the holdup is U.S. certification.    On top of the delay, prices are going up for all U.S. and Canadian reservation holders except those who have completed paperwork for the initial North American V6 First Edition allocation. Lotus said the various troubles and quagmires around the world have increased the Emira's unit cost by around $14,400. Folding that into the MSRP would make the price $108,300 before destination. We say "initial" about that allocation because Lotus has upped the North American allotment by 600 units, making 1,300 in total to come to come to NA, the U.S.-specific number slightly smaller. When the second tranche becomes open for reservations, they will cost $105,400 in the U.S., that price already on the U.S. retail site configurator. Anyone who reserved the AMG-powered four-cylinder Emira I4 First Edition is going to see their cost rise from the $85,900 announced before. The new price MSRP be revealed until later this year, deliveries not scheduled to commence until Q2 of 2024. Of course, we should expect the cost of the regular series production cars to rise as well. The situation varies by market, so anyone on any of Lotus' lists should check with their Lotus dealer. A lively thread on Emira Forum that started in February is up to 26 pages as global Emira buyers try to figure out who needs to confront what increase. Part of the ire comes from Lotus having promised none of the pricing challenges would be passed on to reservation holders, saying, "The price you're being quoted is the price you'll pay for your Emira."     Ready for the good news? There will be more options to spend your money on.