2024 Lotus Emira First Edition on 2040-cars

Auto blog

Lotus will let Evija buyers configure their 2,000-hp electric car on their couch

The men and women who reserved a Lotus Evija will have the opportunity to configure their 2,000-horsepower electric car without getting off their couch. Several aspects of the coupe are customizable, so the company created a digital, touchscreen-based configurator to let clients design their car without leaving their home. Online configurators have been around for over a decade, but Lotus explained its software is more advanced and life-like than what's normally found on a manufacturer's website. It relies on a powerful graphics processor and software gleaned from the gaming world to display extremely realistic images of the car that almost look like they're photographs. Enthusiasts can see the Evija from every angle, inside and out, and they can pelt it into different worlds to check how a specific color looks in the shade or in direct sunlight. The configurator's last party trick is what the firm calls a 360-degree fly-through film which looks like it was shot with a drone. Lotus Evija configurator View 10 Photos When they're done, customers can hit save to send their configuration to Lotus headquarters in Hethel, England. They won't take delivery immediately, the Evija is a limited-edition car built largely by hand, so the company will whet their appetite by periodically sending them gifts. It hasn't revealed what it will ship clients, though it's not too far-fetched to imagine a scale model will be in one of the care packages. Each customer will also receive a personalized build book showing the car at different stages during the production process. Lotus will make 130 examples of the Evija, and it's planning to launch production before the end of 2020. The first year's allocation is already spoken for, according to the firm, so act fast if you want to add one to your collection. Alternatively, Lotus told Autoblog the Evija is a trailblazer that will influence future models, notably in terms of design and technology, so you're in luck if you like what you see but want it at a cheaper price point. Those of us who aren't waiting for a ticket into the Evija club will need to wait for their chance to spec one. "At the moment, [the configurator] is only for customers," a company spokesperson told Autoblog via email. Related Video:

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

Race Recap: 2013 Korean F1 Grand Prix crazy enough for Psy [spoilers]

The end of qualifying for the 2013 Korean Formula One Grand Prix left us with five pairs: two chassis each from Infiniti Red Bull Racing, Mercedes-AMG Petronas, Lotus, Ferrari and Sauber. Yes, Sauber. The last time the Swiss team had two drivers in the top ten was Japan last year, when Kamui Kobayashi converted the grid spot into a podium.
But let's start at the front of the top ten, where Sebastian Vettel put his Red Bull on pole for the 42nd time in his career. He was followed by Lewis Hamilton in second place by two-tenths of a second, Mark Webber in the second Infiniti Red Bull, and Romain Grosjean in the Lotus in fourth. Out-qualifying teammate Kimi Räikkönen again, the Finn would line up in tenth. Nico Rosberg put the second Mercedes in fifth, Fernando Alonso got the first Ferrari into sixth ahead of teammate Felipe Massa, while Nico Hülkenberg led with the first Sauber in eighth, teammate Esteban Gutiérrez showing the promise he was hired for (okay, and his money) in ninth. Except they'd all move up a place because Webber had to serve his ten-place grid penalty after getting his third reprimand of the season in Singapore. That would get Sergio Perez in his McLaren into tenth. Yes, McLaren needed a grid demotion ahead to make it into the top ten.
It was an entertaining top ten that no one would have expected. When the red lights went out, we were treated to one of the most entertaining races of the year - it was Gangnam Style at 300 kilometers per hour.