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Lotus introduces Certificate of Provenance program

Lotus is diving into its vast archives to make it easier for owners to trace their car's history. It launched a global program called Certificate of Provenance that provides historical information about a specific car. Available through authorized Lotus dealers, the Certificate of Provenance includes details like the car's VIN and its original color. It also notes the date the car rolled off the assembly line in Hethel, England, and the date it entered the company's dealer network. Key specifications, including the engine, the transmission, and the extra-cost options the original owner ordered, are printed on a personalized Build Specification Letter. Owners who order the certificate will also receive a letter from Lotus CEO Phil Popham in which he pledged to explain the changes going on at the company, and how it's preparing for the future. Summing up the situation in a letter will likely be easier said than done, because Lotus (which is now controlled by Geely) is undergoing a complete transformation that includes a major product expansion and a renewed focus on the American market. It called the Evija, its first electric model, a trailblazer whose technology will permeate other battery-powered cars.   Related: Geely, with Volvo's help, plans to grow into a global auto giant   In addition to the aforementioned documents, enthusiasts who order a Certificate of Provenance will also receive an aluminum plaque engraved with the owner's name, a leather keychain, a carbon fiber bookmark, and a Lotus pen. Pricing starts at GBP170 plus the cost of shipping in the United Kingdom, a sum that represents about $225. And any Lotus owner can order it regardless of whether they own a 1959 Elite or a 2020 Evora GT. The first car certified by Lotus is a 1981 Esprit Turbo (pictured) that stands out as the last company car ordered by company founder Colin Chapman. Wearing registration number UVF 464X, it remained in Chapman's possession until his death in 1982, and it was sold to a private buyer the following year. Lotus recently purchased it with 11,000 miles on its odometer, and it plans to restore it before adding it to its heritage collection. Chapman didn't settle for a regular-production Esprit Turbo. He ordered his car with power steering (which wasn't available on the Esprit at the time), a lowered suspension, and modified brakes. He also ordered BBS wheels. Related Video:

Lotus renames Russell Carr its head of design

There's been a changing of the guard at Lotus recently. The legendary British sports car manufacturer fired its controversial chief executive Dany Bahar and replaced him recently with Jean-Marc Gales. And now it's named a new chief designer. Or rather, renamed its old one to the post.
That designer is the appropriately named Russell Carr, who had previously held the post until Bahar brought in his former compatriot Donato Coco (with whom he had previously served at Ferrari) and charged him with designing a series of ambitious but ill-fated concept cars that debuted at the 2010 Paris Motor Show and were subsequently axed on Bahar's way out. Now Coco has been shown the door as well, effective at the end of this month. In his place, Carr - who has been with Lotus since 1990 - has been given back his old job after having been demoted to playing second fiddle to Coco for five years.
Although both Gales and Coco both served in senior positions at PSA Peugeot Citroën, Gales didn't join the French automaker until 2009 - the same year that Coco joined Lotus, five years after having left PSA to work at Ferrari.

Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.