Lotus Elise, 111r on 2040-cars

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Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

Lotus Emeya concludes winter testing, brings unique treats

Think of the Lotus Emeya as the sedan form of the Eletre SUV, transferring Lotus' newest brand values into a body style closer in spirit to the old Lotus. As the automaker marches toward production later this year, we've got a few more details on what's to come with the English foe of the Taycan competitor. Battery size is said to be 102 kWh; if that's accurate, that would be down slightly on the Eletre SUV's gross 112-kWh battery that provides a usable 109-kWh. Lotus says the sedan's range will be "broadly similar" to the Eletre, which is rated to go up to 373 miles on the WLTP cycle. The sedan, like its brother, is built on an 800-volt system capable of 350-kW fast-charging, and uses two motors to power both axles. A top-shelf Emeya R trim should pack the same power as the Eletre R, 905 horsepower and 726 pound-feet, the Emeya's lower profile and lighter weight taking a coupe of tenths off the Eletre's 2.95-second sprint to 60 miles per hour.  At least two wild specs separate the Emeya from the Eletre: A 55-inch augmented-reality head-up display. Lotus says the projection on the Electre is 29 inches. In addition to being "the largest and most advanced in any Lotus," it offers "a Snow Mode which turns the display blue, helping the driver to see the outline of the road more easily against a white background." Who needs an Apple Vision Pro, eh?  The sedan also fits an active rear spoiler that's four inches broader than the SUV's from front to back, at 11.7 inches compared to 7.7 inches. Adjusting the spoiler's angle on the SUV can produce up to 112.5 kilograms of downforce. The sedan's spoiler rings up a maximum of 215 kg of downforce at speed. The Emeya's top speed is an electronically capped 159 mph, six miles per hour below the SUV's, done to preserve battery health.  Lotus recently concluded a series of winter tests that are part of the company's three-year development testing across 15 countries, working out the Emeya in temps as low as negative 13 Fahrenheit and locking the car in a freezer at -40 F to gauge how its systems performed.  After going on sale in China, the Emeya heads to Europe and then to the U.S., so we shouldn't expect it until sometime next year, joined by the Evija hypercar. Car magazine said it saw a Lotus presentation that mentioned an MSRP of $100,000, almost identical to the base Porsche Taycan's U.S. MSRP.  Related Video:

Lotus getting into the motorcycle business

Lotus founder Colin Chapman is famously quoted as saying something to the effect of "Simplify, then add lightness." We're a bit amazed that it took this long, but someone appears to be taking that message to heart at the British marque, losing a couple of wheels, a clutter of bodywork and a whole mess of weight. No, Lotus isn't planning another spindly Seven-style trackday racer, it's getting into motorcycles.
Well, sort of. As an automaker, Lotus apparently isn't directly behind this two-wheeled effort, but it does appear to have officially lent its brand and logo to a new company, Lotus Motorcycles, which counts former Volkswagen Group designer Daniel Simon, Germany's Holzer Group and auto racing team Kodewa among its partners. The latter builds and races Lotus' T128 Le Mans Prototype in the World Endurance Championship series.
The new company is touting an as-yet unseen motorcycle, a racing-inspired "hyper bike" called C-01, releasing only the image above - a carbon fiber fuel tank trimmed in Lotus' trademark black and gold livery. Details are tough to come by, but the project is said to include a powertrain good for around 200 horsepower and construction involving titanium, carbon fiber and aerospace-grade steel.