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Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Tesla Model S Easter egg turns car into submarine

When thinking about Elon Musk, the first thing that comes to mind may not be his sense of humor. However, the Tesla boss is embedding a pretty funny Easter egg in the company's cars that references a part of his own collection. Musk famously purchased the Lotus Esprit submarine from the James Bond film The Spy Who Loved Me for about $967,000 in 2013. At one point, he even intended to install a Tesla powertrain and make it fully transformable. From anyone else that plan would sound like pure fantasy, but Musk has the money and the means to make it happen, if he wants. Now, every Tesla Model S driver gets to share in just a little of that very cool ownership experience. A person on YouTube filmed how to access the Easter egg, and it's extremely easy. Just hold down the T on the infotainment screen for a few seconds, enter the appropriate code 007 and check the suspension settings page. Instead of seeing a Model S, Bond's submersible Esprit now appears. As another cool touch, users can set the vehicle's depth in leagues, and the options max out at 20,000. This is almost certainly a subtle reference to the classic story 20,000 Leagues Under the Sea. Maybe someday Musk can get the Lotus' conversion complete, and we can see it working for real. Until then, this a neat way to show the unique car off. Related Video:

Born-again Lotus Esprit will be a hybrid in more ways than one

Volvo parent company Geely is helping Lotus end its drought of new products. The storied British company is allegedly developing a mid-engined hybrid coupe it will position as a spiritual successor to the Esprit. The yet-unnamed model will slot above the existing Evora as a more usable and more refined alternative, according to sources who spoke to Autocar. It will ride on a modified Evora platform, but the two cars won't look anything alike; the upcoming hybrid will liberally borrow styling cues from the electric Evija hypercar.  The planned gasoline-electric powertrain will make the coupe a hybrid in more ways than one. The space directly behind the two-seater cabin will be occupied by a V6 sourced from the Toyota parts bin, and the electrified portion of the system will consist mainly of components provided by Volvo. An output over the 500-horsepower mark is likely, but more specific technical specifications remain guarded. What's nearly certain is that the Lotus engineering team will go to significant lengths to offset the weight added by the lithium-ion battery pack. Insiders described the coupe as a stop-gap between the current-generation Lotus models, including the Elise still sold in many global markets, and an array of upcoming sports cars that will ride on a new platform. Another one of the company's future models is an SUV — its first — built on Volvo bones and aimed at the Porsche Macan.  Lotus will introduce its mid-engined coupe during the first half of 2021, still according to Autocar, and sales will begin shortly after. It's too early to tell whether the model will be sold in the United States, but the company has previously indicated it wants to broaden its foothold in our market in order to grow, so we'd bet on seeing it here. This isn't the first time Lotus has tried to reboot the Esprit. In 2010, under the leadership of Dany Bahar, the company took the Paris auto show by storm when it unveiled five close-to-production concept cars including one that previewed a modern-day Esprit. The project was far too ambitious and none of the models shown in the French capital made it to production. In 2012, Lotus vehemently refuted rumors claiming it had canceled the Esprit, which was penciled-in for a 2013 launch, but hindsight is 20/20. Time will tell if two's the charm.