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Lotus has a new sports car in the pipeline

Lotus is bringing a new, yet-unnamed model to the market next year, as Autocar reports. The new sports car is likely to be based on a significantly updated Evora platform, and it will function as a link between the current lineup and a new portfolio, which can incorporate even sport utility vehicles and electrified products as well as a completely new sports car platform. To appeal to less-than-hardcore Lotus buyers, the new model will offer improved practicality and livability, with better ergonomics and comfort than current Lotus models. It will be a challenge to achieve this without compromising on weight; the earlier attempted Lotus re-invention in the early 2010s was based on five simultaneously unveiled concept cars that weren't as lightweight as desired, nor based on a solid foundation. Ultimately, the concepts led nowhere, and the then-CEO was terminated. When the time comes to update the Elise, Exige and Evora in the next decade, they will be based on a new architecture under development that will meet U.S. regulations from the get-go. The recently appointed CEO, Phil Popham, told Autocar: "The focus for now is on replacing the products we've got today — the sports cars," said Popham. "In a long time, Lotus has not had sight of what is required. You need a longterm plan, a product plan and a business plan locked down with investment. We have that plan locked in." Lotus' tie-in with new owner Geely can result in funding in the billions, with Geely assisting with engineering and manufacturing. Crucial Lotus input such as design and product planning will continue in Hethel, UK, but with Geely helping out elsewhere, in Coventry, Sweden, Germany and China. Currently, Lotus continues to use Toyota engine technology, but there is a possibility that future Lotus models will use Geely-related powertrain parts.

Lotus relocating US headquarters to Michigan

Lotus is planning a renewed push into the North American market. It's got the new Evora 400 coming to America in December, and it's expanding its dealer network as well. And it'll orchestrate it all from its new US headquarters in Ann Arbor, MI. The move will see the main office of Lotus Cars USA leave its current base in Lawrenceville, GA, to move in together with Lotus Engineering in Ann Arbor, putting both operations under one larger roof. The transition is earmarked to be completed by the end of next month. But that's not all. Lotus has also announced that it is expanding its dealer network across North America. The first push will see four new dealerships opening across the United States and Canada, with a pair of new showrooms in California (West Covina and Thermal), another in the car-collector mecca of Scottsdale, AZ, and a new Canadian location in Calgary, Alberta. That'll bring the showroom count up to 47 locations in North America, with more franchises planned for the near future as well. The new and improved Lotus Evora 400 is slated to arrive at US and Canadian dealers starting in December. It packs a number of upgrades over the Evora S, including more power, less weight, new bodywork, and carbon-ceramic brakes. The result is a 0-60 time of 4.1 seconds, a top speed quoted at 186 miles per hour, and Hethel test track lap time clocked at six seconds faster than its predecessor. Pricing starts at $89,900. Related Video: EXPANSION AND CO-LOCATION FOR LOTUS IN THE USA - Co-location of Lotus Cars USA. Inc, to Lotus Engineering. Inc, in Ann Arbor, MI to support growth - First deliveries of New Lotus Evora 400 in USA and Canada in December 2015 - Expansion of the Lotus dealer network The introduction of the Lotus Evora 400, as a 2017 North American Model Year, marks the start of a fresh period in Lotus' presence in this vital market. The previous model Evora already received positive acclaim from media, customers and dealers alike and reaffirmed Lotus as the maker of some of the finest, purest, most lightweight and most efficient sports cars sold today. Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, explains: "The Lotus Evora 400 combines high performance with the legendary Lotus benchmark handling. It is lighter, more efficient and dynamically better than ever.

Lotus and Aston Martin to hook up?

This has been a tumultuous year for Lotus - to say the least - from the company being sold off back in January to its CEO Dany Bahar being fired in June to its questionable financial status and rumors of the British automaker being sold off to another automaker. First, we heard that Volkswagen was interested in acquiring Lotus and parent company Proton, a rumor that was later dismissed. Now Automobile is reporting that fellow Brit Aston Martin could be in the market to work with or possibly even merge with Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.