2009 Lotus Elise Sc Upgraded Exhaust Tan Leather Ac Clean on 2040-cars

Auto blog

Lotus F1 Team reveals new E23 Hybrid

Lotus is keen to leave a lackluster 2014 Formula One World Championship campaign behind it and race forward towards a new era, and this is the car with which it hopes to do so. The new E23 Hybrid is the twenty-third chassis to come from the Enstone-based team. As with the new Williams that was the first new chassis revealed for this year, the principal difference you can see is the more conventional nose to replace the twin-tusk setup of the E22, but there's more to it than that. For starters, it's the first new Lotus to pack Mercedes power after the team parted ways with Renault – the manufacturer that used to own the team and which has powered every car the team has built since Benetton signed with the French automaker way back in 1995. It also packs a completely new suspension setup after the original FRIC design in the preceding E22 was banned mid-season, forcing Enstone engineers to go back to the drawing board halfway through the championship. Word has it that, after earlier rumors suggested the team might not even make it back onto the grid, new sponsors will be added before the season gets under way in Melbourne on March 15 with the Australian Grand Prix. To pilot the new car, Lotus has retained the same two drivers as last year in Romain Grosjean and Pastor Maldonado. The team is hoping to perform better this season than it did the last, when it finished the constructors' championship way down in eighth place – the same result it achieved in 2009 under Renault ownership and the worst it had performed since the Toleman days in 1983.

Lotus Eletre electric SUV reveal: Tune in today at 2:30 p.m Eastern

The upcoming electric Lotus SUV formerly known as the Type 132 officially has a name. It will be called the Lotus Eletre, and the vehicle’s full reveal is today, Tuesday, March 29. For those curious, Lotus says that Eletre means “coming to life” in some Eastern European languages. If you want to pronounce it properly, Lotus provides the phonetic spelling: “El-etra.” Basically, the "e" at the end is to be pronounced as an "a." Beyond the name announcement, Lotus doesnÂ’t have anything extra to share with us today. The name itself was revealed in a dramatic fashion, as a specially-made yellow cube containing the car was piloted up and down the River Thames in central London. Boats and cars being in the same news story as of late havenÂ’t always been for good reasons, but thankfully, this one seems to have gone just fine. If you want to watch the reveal live, make sure to tune in here at 2:30 p.m. ET Tuesday. WeÂ’ll have the live stream in this post waiting to start, so you can check back in right here at reveal time.

Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.