2009 Lotus Elise Sc on 2040-cars

Auto blog

Lotus will kill Elise, Exige and Evora to make room for the new Type 131

Lotus ended years of speculation by announcing it will begin rejuvenating its range when it releases a new model in 2021. Known as the Type 131 internally, its arrival will mark the end of the Elise, the Exige and the Evora. Although the three aforementioned models are showing their age, putting them out to pasture at about the same time is a surprising move because they're currently the only cars in the company's lineup. Saying that the Type 131 will have big shoes to fill is an understatement; it will blaze the path that a full family of new cars will follow. Official details about the 131 are few and far between, but an earlier report sketches the outline of a driver-friendly sports car powered by a mid-mounted engine. While it won't stray far from the lightness and the nimbleness that Lotus is famous for, it will be equipped with more tech than even the Evora, which offers a more comprehensive list of features than the track-inspired Exige and the back-to-the-basics Elise. Insiders have claimed that the 131 will be built on a new modular platform, and that it will not use any kind of electrification. Lotus released an image that shows the Evija (an electric, 2,000-horsepower halo car strictly limited to 130 units globally) next to three enigmatic cars hidden by a cover; one is presumably the 131. Another might be the battery-powered model that it's developing jointly with Renault-owned Alpine. As for the third, your guess is as good as ours. We know that the British firm is developing a Volvo-based SUV, but it's not pictured in the lineup. News of a new Lotus model will bring joy to enthusiasts and economists alike. The company is investing over 100 million British pounds (about $136 million) into its Hethel, England, facility, and it will hire about 250 employees to bring the 131 to the market. Most of the recruits will work in engineering and manufacturing. Lotus noted that it hopes to start building prototypes of the Type 131 — an internal designation that will likely not appear on the production model — in 2021. We don't know if deliveries will also begin this year, or if they are scheduled to start a little later. Regardless, it will be worth the wait. Lotus told Autoblog that all of its future cars will be engineered for global markets, and that its intention is to sell the Type 131 in North America. Related video:

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus will let Evija buyers configure their 2,000-hp electric car on their couch

The men and women who reserved a Lotus Evija will have the opportunity to configure their 2,000-horsepower electric car without getting off their couch. Several aspects of the coupe are customizable, so the company created a digital, touchscreen-based configurator to let clients design their car without leaving their home. Online configurators have been around for over a decade, but Lotus explained its software is more advanced and life-like than what's normally found on a manufacturer's website. It relies on a powerful graphics processor and software gleaned from the gaming world to display extremely realistic images of the car that almost look like they're photographs. Enthusiasts can see the Evija from every angle, inside and out, and they can pelt it into different worlds to check how a specific color looks in the shade or in direct sunlight. The configurator's last party trick is what the firm calls a 360-degree fly-through film which looks like it was shot with a drone. Lotus Evija configurator View 10 Photos When they're done, customers can hit save to send their configuration to Lotus headquarters in Hethel, England. They won't take delivery immediately, the Evija is a limited-edition car built largely by hand, so the company will whet their appetite by periodically sending them gifts. It hasn't revealed what it will ship clients, though it's not too far-fetched to imagine a scale model will be in one of the care packages. Each customer will also receive a personalized build book showing the car at different stages during the production process. Lotus will make 130 examples of the Evija, and it's planning to launch production before the end of 2020. The first year's allocation is already spoken for, according to the firm, so act fast if you want to add one to your collection. Alternatively, Lotus told Autoblog the Evija is a trailblazer that will influence future models, notably in terms of design and technology, so you're in luck if you like what you see but want it at a cheaper price point. Those of us who aren't waiting for a ticket into the Evija club will need to wait for their chance to spec one. "At the moment, [the configurator] is only for customers," a company spokesperson told Autoblog via email. Related Video: